Time. Time. Time. As I gaze out the window in my office, I look back on the time-consuming events over the last 12 months. Our fourth and fifth grandchildren were ...

What’s all this fuss about revenue recognition with agencies?  Isn’t revenue recognized when we just bill the client???

What do accountants know about financial reporting for advertising and ...

In the dynamic world of advertising, change is constant. As a small advertising agency, evolving with the times is essential to staying competitive and delivering competitive services. One aspect that ...

A Lesson in AGI Math

For agencies needing a little refresher, Agency Gross Income is the amount left after subtracting the costs of media, printing, outside digital services, photography, etc ...

Second Wind has conducted account service training for ad agencies since we launched Second Wind Training in 1989. We have worked with many ad agencies directly, consulting to help them ...

If you are publishing prices for hourly rates, or telling clients your rates for particular people or services, you may not be making as much money as you could. And ...

We heard an interesting fact from an agency principal not long ago. He said that his ad agency had been losing about $100,000 per year in billable hours through ...

Our late founder, Tony Mikes, originally wrote this article in 1998… and it’s as if he wrote it last week. As he was fond of pointing out, business is ...