We heard an interesting fact from an agency principal not long ago. He said that his ad agency had been losing about $100,000 per ...read more
Over the past decade—essentially, since the Great Recession—ad agencies and marketing firms have watched strategic relationships erode, procurement barriers arise between clients and ...read more
It is an industry truth: on average, 20 percent of the hours incurred on any project are ultimately not billable to the client—meaning you ...read more
What’s the big deal about write-offs? No one sees them on the income statement, therefore, nothing to worry about. Right?
Every year, ad agencies ...read more
Assembly-line production and manufacturing automation spurred the consumer age as the industrial revolution unfolded, making it possible to mass-produce complex products. But not every “product ...read more
Following is a hard-learned, hard-earned summary from Second Wind to you; hard-learned after years of seeing agencies fail to mind the financial store, and hard-earned ...read more
In the halcyon days of the advertising business, when the economy was stable and we had yet to be swallowed up in the global competitive ...read more