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Capturing the Holy Grail

Capturing the Holy Grail

Second Wind
4/11/2019

It is an industry truth: on average, 20 percent of the hours incurred on any project are ultimately not billable to the client—meaning you ...

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Report Write Offs

Why Ad Agencies Need to Report Their Write Offs

Vincent G. Dong, CPA, CA
12/18/2018

What’s the big deal about write-offs? No one sees them on the income statement, therefore, nothing to worry about. Right?

Every year, ad agencies ...

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Take Back Control of Pricing

How Ad Agencies Can Take Back Control of Pricing

Second Wind
10/11/2018

Assembly-line production and manufacturing automation spurred the consumer age as the industrial revolution unfolded, making it possible to mass-produce complex products. But not every “product ...

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The Long and Winding Road

The Long and Winding Road

Tony Mikes
9/5/2018

Following is a hard-learned, hard-earned summary from Second Wind to you; hard-learned after years of seeing agencies fail to mind the financial store, and hard-earned ...

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Value-based Pricing

Value-based Pricing: How to Raise Your Price Ceiling for Marketing Expertise

Deborah Budd
8/22/2018

In the halcyon days of the advertising business, when the economy was stable and we had yet to be swallowed up in the global competitive ...

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Do AEs Know How to Measure Their Productivity?

Do AEs Know How to Measure Their Productivity?

Deborah Budd
7/26/2018

At a recent Certified Account Executive College meeting, Second Wind COO and seminar moderator Laurie Mikes asked attendees how many knew how “billable” they were ...

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Nosey Clients: Should You Share Vendor Invoices?

Tony Mikes
6/25/2018

I received a letter from a friend in the agency business in California.

“The client asked to see copies of all vendor invoices coming into ...

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