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Revenue Recognition

Vince Dong
2/8/2024

What’s all this fuss about revenue recognition with agencies?  Isn’t revenue recognized when we just bill the client???

What do accountants know about financial reporting for advertising and ...

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Navigating Price Increases: Advice for Smaller Agencies

Laurie Mikes
2/8/2024

In the dynamic world of advertising, change is constant. As a small advertising agency, evolving with the times is essential to staying competitive and delivering competitive services. One aspect that ...

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How to Bill More AE Time

Second Wind
7/10/2023

When Is A 30% Markup Not Really 30%?

Second Wind
4/11/2023

A Lesson in AGI Math

For agencies needing a little refresher, Agency Gross Income is the amount left after subtracting the costs of media, printing, outside digital services, photography, etc ...

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The Dangers of AEs Acting as Estimators, Project Managers and Schedulers

The Dangers of AEs Acting as Estimators, Project Managers and Schedulers

Second Wind
3/28/2023

Second Wind has conducted account service training for ad agencies since we launched Second Wind Training in 1989. We have worked with many ad agencies directly, consulting to help them ...

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Blended Rates Make Sense

Second Wind
12/15/2021

If you are publishing prices for hourly rates, or telling clients your rates for particular people or services, you may not be making as much money as you could. And ...

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When Down Is Up

When Down Is Up: Making the Most of Downtime

Second Wind
1/5/2021

We heard an interesting fact from an agency principal not long ago. He said that his ad agency had been losing about $100,000 per year in billable hours through ...

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The Peak of the Frenzy

Tony Mikes
1/12/2016

Our late founder, Tony Mikes, originally wrote this article in 1998… and it’s as if he wrote it last week. As he was fond of pointing out, business is ...

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