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Agency Financial Management Tips

Agency Financial Management Tips: A Refresher Course

Second Wind
9/11/2019


Red Alert! Second Wind’s Annual Survey Raises Alarms

As ...

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Escaping the Hourly Pricing Model

Escaping the Hourly Pricing Model

Second Wind
8/28/2019

Too many smaller ad agencies and marketing firms are caught ...

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When Down Is Up

When Down Is Up: Making the Most of Downtime

Second Wind
7/26/2019

We heard an interesting fact from an agency principal not ...

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Moving Stalled Client Projects

Strategies for Moving Stalled Client Projects (and Billing)

Deborah Budd
5/20/2019

Over the past decade—essentially, since the Great Recession—ad ...

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Capturing the Holy Grail

Capturing the Holy Grail

Second Wind
4/11/2019

It is an industry truth: on average, 20 percent of ...

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Report Write Offs

Why Ad Agencies Need to Report Their Write Offs

Vincent G. Dong, CPA, CA
12/18/2018

What’s the big deal about write-offs? No one sees ...

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Take Back Control of Pricing

How Ad Agencies Can Take Back Control of Pricing

Second Wind
10/11/2018

Assembly-line production and manufacturing automation spurred the consumer age as ...

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The Long and Winding Road

The Long and Winding Road

Tony Mikes
9/5/2018

Following is a hard-learned, hard-earned summary from Second Wind to ...

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Value-based Pricing

Value-based Pricing: How to Raise Your Price Ceiling for Marketing Expertise

Deborah Budd
8/22/2018

In the halcyon days of the advertising business, when the ...

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Do AEs Know How to Measure Their Productivity?

Do AEs Know How to Measure Their Productivity?

Deborah Budd
7/26/2018

At a recent Certified Account Executive College meeting, Second Wind ...

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Nosey Clients: Should You Share Vendor Invoices?

Tony Mikes
6/25/2018

I received a letter from a friend in the agency ...

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