Over the past decade—essentially, since the Great Recession—ad agencies and marketing firms have watched strategic relationships erode, procurement barriers arise between clients and ...read more
It is an industry truth: on average, 20 percent of the hours incurred on any project are ultimately not billable to the client—meaning you ...read more
What’s the big deal about write-offs? No one sees them on the income statement, therefore, nothing to worry about. Right?
Every year, ad agencies ...read more
Assembly-line production and manufacturing automation spurred the consumer age as the industrial revolution unfolded, making it possible to mass-produce complex products. But not every “product ...read more
Following is a hard-learned, hard-earned summary from Second Wind to you; hard-learned after years of seeing agencies fail to mind the financial store, and hard-earned ...read more
In the halcyon days of the advertising business, when the economy was stable and we had yet to be swallowed up in the global competitive ...read more