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brand management

Believe Me

Believe Me: When Brands Fake Authenticity

Deborah Budd
10/1/2018

The secret of life is honesty and fair dealing. If you can fake that, you've got it made. –Groucho Marx

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Scout Me In

Boy Scouts of America Rebrand: Strategic or Brand-Damaging?

Deborah Budd
5/23/2018

The Boy Scouts of America has a long history in the USA. At 108 years old, it can definitely lay claim to being a heritage ...

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Tide Pods

Tide Pods: Brands’ Response to Product Misuse

Deborah Budd
2/8/2018

It is the goal of many top brands to innovate in ways that re-engage existing customers and create new loyalists. Procter & Gamble’s Tide pods ...

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