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brand management

Believe Me

Believe Me: When Brands Fake Authenticity

Deborah Budd
10/1/2018

The secret of life is honesty and fair dealing. If ...

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Scout Me In

Boy Scouts of America Rebrand: Strategic or Brand-Damaging?

Deborah Budd
5/23/2018

The Boy Scouts of America has a long history in ...

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Tide Pods

Tide Pods: Brands’ Response to Product Misuse

Deborah Budd
2/8/2018

It is the goal of many top brands to innovate ...

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