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brand storytelling

Hate the “LiMu Emu”? But I Bet You Remember the Brand

Hate the “LiMu Emu”? But I Bet You Remember the Brand

Deborah Budd
2/17/2020

Ever since Leo Burnett (c. 1926) redrew the Jolly Green ...

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When Holiday Ads Strike the Wrong Tone

When Holiday Ads Strike the Wrong Tone

Deborah Budd
12/23/2019

Maybe it’s a trend. We’ve written about tone ...

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Gearing Up for 2020 Political Advertising

Gearing Up for 2020 Political Advertising

Deborah Budd
10/3/2019

Way before any of us were ready for it, the ...

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What They Said: Believing in the Creative Idea

Deborah Budd
3/16/2016

I am an inveterate collector of quotations. I keep a ...

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Using Brand Characters to Create Enduring Brand Appeal

LeeBeth Cranmer
9/29/2014

Brand icons, brand characters, brand personality symbols—whatever you choose ...

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