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client communication

Internalize Success – the Key Role of Internal Marketing

Jack Henke
8/9/2022

Learn from the experience of a slow learner - me. Early ...

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Does an Annual Agency Performance Review Open a Can of Worms?

Deborah Budd
2/23/2022

Asking clients for feedback regarding their satisfaction with your agency ...

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A Creative Brief is Your Guide

A Creative Brief Is Your Guide, Not a Shackle

Deborah Budd
1/19/2022

The art of writing a creative brief involves reduction: you ...

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Clients from hell?

Clients from Hell? We Got ‘Em

Deborah Budd
9/9/2021

Do all industries include at least some “clients from hell ...

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Why Is It So Hard to Sell Really Original Ideas?

Why Is It So Hard to Sell Really Original Ideas?

Deborah Budd
8/10/2020

The advertising and design industry prides itself on being able ...

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Why Presenting a Few Great Ideas is Better Than Lots of Ideas

Why Presenting a Few Great Ideas is Better Than Lots of Ideas

Deborah Budd
7/1/2020

Many ad agencies and creative firms are wonderful at creating ...

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Helping Clients Communicate Better Takes Strategy and Guts

Helping Clients Communicate Better Takes Strategy and Guts

Deborah Budd
5/27/2020

An agency’s job is to improve client communications—to ...

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Client Management During the Coronavirus Crisis

Client Management During the Coronavirus Crisis

Deborah Budd
4/28/2020

The COVID-19 crisis will challenge us in ways we could ...

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