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client communication

Why Is It So Hard to Sell Really Original Ideas?

Why Is It So Hard to Sell Really Original Ideas?

Deborah Budd
8/10/2020

The advertising and design industry prides itself on being able ...

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Why Presenting a Few Great Ideas is Better Than Lots of Ideas

Why Presenting a Few Great Ideas is Better Than Lots of Ideas

Deborah Budd
7/1/2020

Many ad agencies and creative firms are wonderful at creating ...

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Helping Clients Communicate Better Takes Strategy and Guts

Helping Clients Communicate Better Takes Strategy and Guts

Deborah Budd
5/27/2020

An agency’s job is to improve client communications—to ...

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Client Management During the Coronavirus Crisis

Client Management During the Coronavirus Crisis

Deborah Budd
4/28/2020

The COVID-19 crisis will challenge us in ways we could ...

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Ad Agencies Adapt to Work-From-Home, Express Concerns

Ad Agencies Adapt to Work-From-Home, Express Concerns

Deborah Budd
4/13/2020

While many advertising agencies and marketing firms routinely use remote ...

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