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Put the Client at the Center

Put the Client at the Center

Second Wind
3/21/2019

Many agencies run afoul of clients by failing to put the client at the center of agency interactions. The most successful agency-client relationships reflect a ...

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The Client Feedback Meeting

The Client Feedback Meeting

Tony Mikes
3/13/2019

Conducting regular client feedback meetings can help your agency maintain good relations with clients. Do this at least once a year, or more often for ...

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Taking the Pulse of Your Client Relationships

Taking the Pulse of Your Client Relationships

Deborah Budd
2/20/2019

Talking with agencies every day, we sometimes see a singular focus on one particular agency strength over all others. Some agencies focus on the creative ...

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Stronger Client Relationships

Nine Tactics for Building Stronger Client-Ad Agency Relationships

Deborah Budd
7/12/2018

Thirty years ago, our founder Tony Mikes started Second Wind with the goal of helping small ad agency owners gain valuable skills to help them ...

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Woo Your Clients Like New Business Prospects

Woo Your Clients Like New Business Prospects

Deborah Budd
4/12/2018

Be honest. If I ask you to quantify your relationship with your longest-held client account, which of the following would best describe your working relationship ...

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