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consumer behavior

Is Ad Re-targeting Reaching Audiences, or Repelling Them?

Is Ad Re-targeting Reaching Audiences, or Repelling Them?

Deborah Budd
7/9/2019

Modern marketers are obsessed with digital marketing. It’s understandable ...

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GDPR Is One Year Old

GDPR Is One Year Old: Protect Your Ad Agency from Liability

Deborah Budd
6/19/2019

Increased distrust in technology and the tech industry can apparently ...

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Account Planning Is a Team Effort

Account Planning Is a Team Effort

Deborah Budd
9/5/2018

Since the mid-1990s, account planning has been in use in ...

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Brandless: Branding Bad… Trademarks Good?

Deborah Budd
6/25/2018

The growing market for healthy, eco-friendly, organic and natural products ...

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