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consumer behavior

Is Ad Re-targeting Reaching Audiences, or Repelling Them?

Is Ad Re-targeting Reaching Audiences, or Repelling Them?

Deborah Budd
7/9/2019

Modern marketers are obsessed with digital marketing. It’s understandable; digital ad serving seems on the face of it to reduce inefficiencies, be more trackable ...

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GDPR Is One Year Old

GDPR Is One Year Old: Protect Your Ad Agency from Liability

Deborah Budd
6/19/2019

Increased distrust in technology and the tech industry can apparently be attributed to the growing awareness of misuse of personal data, per a worldwide poll ...

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Account Planning Is a Team Effort

Account Planning Is a Team Effort

Deborah Budd
9/5/2018

Since the mid-1990s, account planning has been in use in the U.S. as part of ad agencies’ creative development process. We’ve written elsewhere ...

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Brandless: Branding Bad… Trademarks Good?

Deborah Budd
6/25/2018

The growing market for healthy, eco-friendly, organic and natural products (as ill-defined as all of those terms are) leads to some curious examples of new ...

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