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Gender Stereotypes Can Now Get Your Ad Banned

Gender Stereotypes Can Now Get Your Ad Banned

Deborah Budd
9/18/2019

A Volkswagen ad and another from Mondelez for Philadelphia Brand ...

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Disloyalty Programs

Disloyalty Programs: Trust Erosion Happens in Drips, Not Downpours

Deborah Budd
5/16/2018

The Customer has been in charge ever since the arrival ...

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What They Said: Believing in the Creative Idea

Deborah Budd
3/16/2016

I am an inveterate collector of quotations. I keep a ...

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Using Brand Characters to Create Enduring Brand Appeal

LeeBeth Cranmer
9/29/2014

Brand icons, brand characters, brand personality symbols—whatever you choose ...

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