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corporate identity

Did Weight Watchers “WW” Reposition the Brand for Risk?

Did Weight Watchers “WW” Reposition the Brand for Risk?

Deborah Budd
1/30/2020

Early in 2019, weight management company Weight Watchers decided that ...

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Blanding

If Branding Is About Distinction, Why Are So Many Companies “Blanding”?

Deborah Budd
3/29/2019

Visual identity has been a basic element of branding since ...

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Globe Logo

A Logo Made for Mockery, or Effin’ Brilliant?

Deborah Budd
3/22/2018

“Everything should be made as simple as possible, but not ...

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