We automatically assume that what we pay attention to is what’s important.
– Robert Cialdini, Pre-Suasion:

Behavioral scientists have identified a cognitive thing called attentional ...

Since the mid-1990s, account planning has been in use in the U.S. as part of ad agencies’ creative development process. We’ve written elsewhere ...

As you stroll the grocery aisles in search of brands you are loyal to, you may find it ever more difficult to find that product ...