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customer research

Solve the Right Problems

Solve the Right Problems, in the Right Order

Deborah Budd
4/23/2019

We automatically assume that what we pay attention to is ...

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Account Planning Is a Team Effort

Account Planning Is a Team Effort

Deborah Budd
9/5/2018

Since the mid-1990s, account planning has been in use in ...

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Outflanked: Product Extensions

Outflanked: Product Extensions or Extended Confusion?

Deborah Budd
8/30/2018

As you stroll the grocery aisles in search of brands ...

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