logo

MOST RECENT

efficiency

The 21st Century Account Executive

Second Wind
5/20/2025


We’re living in a world where marketing moves at the speed of AI, clients are scattered across the country, and agencies are under more pressure than ever to deliver ...

read more

How Do You Know Which Clients Are Profitable?

Second Wind
5/17/2023

Sometimes, agency owners or managers feel like the proverbial dog chasing its own tail. You keep going in circles and never seem to get ahead. Considering that problem from the ...

read more
The Dangers of AEs Acting as Estimators, Project Managers and Schedulers

The Dangers of AEs Acting as Estimators, Project Managers and Schedulers

Second Wind
3/28/2023

Second Wind has conducted account service training for ad agencies since we launched Second Wind Training in 1989. We have worked with many ad agencies directly, consulting to help them ...

read more