As you work with your clients to set up annual advertising and marketing planning, there’s one thought that should remain lodged in your frontal cortex: “It’s not my ...
read moreGreat Agencies: How Does Account Planning “Fit” in Smaller and Midsize Agencies?
1/25/2021
Account planning as a marketing planning discipline arrived in the USA over 35 years ago, but still has not been widely adopted amongst small and midsized agencies. If you haven ...
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