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marketing planning

Involve Your Clients in the Planning Process

Second Wind
8/18/2023

As you work with your clients to set up annual advertising and marketing planning, there’s one thought that should remain lodged in your frontal cortex: “It’s not my ...

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Great Agencies: How Does Account Planning “Fit” in Smaller and Midsize Agencies?

Second Wind
1/25/2021

Account planning as a marketing planning discipline arrived in the USA over 35 years ago, but still has not been widely adopted amongst small and midsized agencies. If you haven ...

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