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Why Speculative Creative Devalues Ad Agencies

Why Speculative Creative Devalues Ad Agencies

Deborah Budd
9/22/2020

Speculative creative work has long been a part of new ...

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How to Pitch New Business When Marketers Are Cutting Budgets

How to Pitch New Business When Marketers Are Cutting Budgets

Deborah Budd
3/30/2020

One thing we have always recommended is to keep pursuing ...

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