The word “holistic” gets tossed around a lot these days. It is one of those jargon words that marketing people throw into a new business pitch or presentation in an ...

Obtaining valid new business leads is a goal for all agency principals. And there are few leads as valuable as a referral, where the agency may assume they were recommended ...

Rehearsal makes you more confident. Confidence plays very well to a business audience. Yet too many ad agencies and marketing communications firms go into new business pitches with little or ...