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new business process

“Total Immersion” New Business

Second Wind
3/5/2024


The word “holistic” gets tossed around a lot these days. It is one of those jargon words that marketing people throw into a new business pitch or presentation in an ...

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How Do You Get Referrals? Seven Tips for Agency New Business

Second Wind
5/10/2023

Obtaining valid new business leads is a goal for all agency principals. And there are few leads as valuable as a referral, where the agency may assume they were recommended ...

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Test Your Presentations by Pretending to Be the Prospect

Deborah M. Budd
10/27/2021

Rehearsal makes you more confident. Confidence plays very well to a business audience. Yet too many ad agencies and marketing communications firms go into new business pitches with little or ...

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