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principal’s responsibilities

Is It Time To Let Your “Baby” Go? Transitioning to Retirement

Second Wind
1/18/2023

You’ve nurtured, fed, hovered over, and perhaps spent every ...

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Take Time to Think

Why Ad Agency Leaders Need to Take Think Time

Second Wind
11/2/2022

Think of your brain as a muscle. Regular exercise keeps ...

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Balancing Act

Second Wind
10/11/2022

This is a stressful business. We love it (or, one ...

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Creating a Five-Year Exit Plan: Part 1

Second Wind
9/20/2022

Editor’s note: Recently a number of agency principals have ...

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Growing an Agency All Comes Down to This…

Second Wind
12/22/2021

A number of years ago, AdAge ran a great article ...

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The Perfect Complement: Finding the Right Partner Is About Balance

Deborah Budd
10/6/2021

Advertising agencies are usually fun places to work. They are ...

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Manage Uncontrolled Growth

How Do You Manage Uncontrolled Growth?

Deborah Budd
9/15/2021

We should all have such a problem, right? Yet it ...

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