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MOST RECENT

principal’s responsibilities

Planning to Meet Next Year's Challenges

Planning to Meet This Year's Challenges

Second Wind
1/3/2022

Another year came racing to a close. It’s time ...

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Growing an Agency All Comes Down to This…

Second Wind
12/22/2021

A number of years ago, AdAge ran a great article ...

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The Perfect Complement: Finding the Right Partner Is About Balance

Deborah Budd
10/6/2021

Advertising agencies are usually fun places to work. They are ...

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Manage Uncontrolled Growth

How Do You Manage Uncontrolled Growth?

Deborah Budd
9/15/2021

We should all have such a problem, right? Yet it ...

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Ditch Your Daily Drama: 10 Best Practices Help Ad Agency Leaders Lead

Ditch Your Daily Drama: 10 Best Practices Help Ad Agency Leaders Lead

Deborah Budd
7/20/2020


When you’re up to your ass in alligators, it ...

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Forget Human Resources - Manage by Being Human

Deborah Budd
5/20/2020

For many small ad agency owners and principals, the abrupt ...

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Principals Also Need to Take Care of Themselves in a Crisis

Principals Also Need to Take Care of Themselves in a Crisis

Deborah Budd
4/28/2020

As business owners, small ad agency principals are being severely ...

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Agency Financial Managers Run a “Hurry-Up Offense”

Vince Dong Recommends Agency Financial Managers Run a “Hurry-Up Offense”

Second Wind
4/13/2020

Second Wind COO Laurie Mikes spoke with our good friend ...

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Management Is Not the Same Thing as Leadership

Management Is Not the Same Thing as Leadership

Deborah Budd
4/13/2020

Over many years of working with and consulting for smaller ...

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