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production management

Putting Out Fires

Are You Putting Out Fires or Managing Workflow? The Urgent/Important Balance

Deborah Budd
4/23/2019

The clients are screaming for their rush jobs, the AEs just brought in three new “hot” projects, and agency production staff are looking fried and ...

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The Downfall of Most Traffic Systems

The Downfall of Most Traffic Systems

Second Wind
4/17/2019

Working with agencies to build productive daily traffic systems, we always end up advocating that agencies keep a master grid. “After all,” we say, “if ...

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When Is Creative Good Enough?

Second Wind
2/7/2019

In a Second Wind Online Member Forums discussion, several members shared thoughts on the delicate balancing act of striving to do great creative—within the ...

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