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profitability

How Do You Know Which Clients Are Profitable?

Second Wind
5/17/2023

Sometimes, agency owners or managers feel like the proverbial dog chasing its own tail. You keep going in circles and never seem to get ahead. Considering that problem from the ...

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Achieving Balance in Risk as Well as Client Mix

Deborah Budd
4/16/2021

We write elsewhere about having a balanced mix of client accounts—a few big clients, some middle-sized accounts, and several smaller bread-and-butter accounts that provide steady work if not huge ...

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