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Money Talks: What Goes into Ad Agency Pricing?

Money Talks: What Goes into Ad Agency Pricing?

Deborah Budd
8/21/2019

Few conversations between agency and client are more difficult or ...

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Moving Stalled Client Projects

Strategies for Moving Stalled Client Projects (and Billing)

Deborah Budd
5/20/2019

Over the past decade—essentially, since the Great Recession—ad ...

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Scope Creep

Scope Creep: Setting Parameters Protects Agency Profits

Deborah Budd
5/16/2018

Smaller agencies often have a learning curve with regard to ...

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