logo

MOST RECENT

succession planning

Leveraging Earn-Outs as a Succession Strategy for Smaller Advertising Agency Owners

Laurie Mikes
3/8/2024


Succession planning is a crucial aspect of managing a business, and for smaller advertising agency owners, the challenge is often compounded by the unique dynamics of the industry. One increasingly ...

read more

Creating a Five-Year Exit Plan: Part 3

Second Wind
10/4/2022

In Creating a Five-Year Exit Plan: Part 2, we discussed assessing your goals against agency performance to identify areas where you need to improve to meet your goals. In Step ...

read more

Creating a Five-Year Exit Plan: Part 2

Second Wind
9/27/2022

In Creating a Five-Year Exit Plan: Part 1, we discussed setting goals as the first step in developing your exit plan. Step 2 is reviewing those goals against current agency ...

read more

Creating a Five-Year Exit Plan: Part 1

Second Wind
9/20/2022

Editor’s note: Recently a number of agency principals have asked us about exit plans —how they can transition out of the agency while maximizing income and ensuring that the ...

read more

Should Your Successor Be Just Like You?

Deborah Budd
3/25/2021

Letting go of your baby is part of the succession planning process. Ideally, you already have a person or people in place to move into the role of ad agency ...

read more
You Need a Successor

To Have a Succession Plan, You Need a Successor

Deborah Budd
3/11/2021

Many an ad agency owner flies solo all through his or her career. This may be due to a number of factors, sheer passion for the work and the business ...

read more