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Second Wind Closes 2018 Training with Financial Management and Account Management Seminars

Wyomissing, PA, 08/09/2018 – Second Wind announced two training events to close out its 2018 seminar season. The Certified Agency Financial Management Workshop will be held September 18 and 19 in Chicago, and Certified Account Executive College is scheduled for October 2 and 3 in Baltimore.

The Certified Agency Financial Management Workshop will be held at The Gleacher Center at the University of Chicago, Chicago, IL, on Tuesday, September 18, and Wednesday, September 19. 2018. The seminar offers two jam-packed days of trade secrets on margins; markups; important ratios and formulas; maximizing time billings; capturing lost hours; monthly executive reports; P&L statements; improving cash flow; valuable billing techniques, and much more. Attendees will receive a thorough grounding in financial management best practices, have opportunities to share and discuss challenges with fellow attendees, and learn management tips from financial management consultant Vincent G. Dong.

Certified Account Executive College is scheduled for Tuesday, October 2, and Wednesday, October 3, 2018, at the Baltimore Convention Center, Baltimore, MD. The seminar includes Day One’s “A Complete Guide to Account Service,” the best course available for account service staff, providing methods for improving account service and retaining the accounts that are important to agency viability and growth. Day Two focuses on “Account Planning and Strategic Planning for Smaller Agencies,” with a look at how smaller ad agencies can make account and strategic planning part of their account management processes, improving customer understanding, enhancing creative output and aligning creative more closely to client objectives.

“Because many people leading smaller ad agencies and marketing firms arrive in the advertising industry from the creative side of the business, or as account managers or media people, they often lack a strong skill set in overall agency management,” said Laurie Mikes, Second Wind’s COO and lead seminar facilitator. “Our courses have been developed and shaped over decades of working with and among smaller ad agencies and their employees, and focus on key management best practices, established techniques, and well tested procedures. Our Fall 2018 seminars are designed to teach attendees the essential practices to boost revenue and profit, and grow strong client relationships.”

Seminars are $1,150 per person for Second Wind members, and $1,475 per person for non-members. Attendees who complete both days of a two-day session are eligible for Second Wind certification as a Certified Agency Financial Manager or a Certified Agency Account Manager.

Second Windprovides world-class content, consulting services and training with a focus on their community of ad agencies, graphic design firms and related marketing organizations. Second Wind has offered professional advertising training seminars since 1988 and initiated its Certified Seminar Program for advanced level training in 2005. These annual seminars incorporate expertise gained in training more than 15,000 agency people over 30 years.

Related training materials—books, manuals, webcasts and white papers—are available at www.secondwindonline.com.

For the latest information or to register for seminars, visit www.secondwindonline.com/seminars; send an email to seminars@secondwindonline.com; or call 610-374-9093.

Contact: Laurie Mikes: 610-374-9093 or laurie@secondwindonline.com

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