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Un-Trademark-able: One Area Where “Generic” Can’t Beat “Distinctive”

Un-Trademark-able: One Area Where “Generic” Can’t Beat “Distinctive”

Second Wind
11/12/2019

Since the Great Recession of 2008-09, generic consumer packaged goods ...

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Kraft-Heinz, The Efficiency Bubble

Kraft Heinz, The Efficiency Bubble, and Brand Value

Deborah Budd
5/15/2019

Many businesses continue to regard advertising and marketing as expenses ...

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