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Un-Trademark-able: One Area Where “Generic” Can’t Beat “Distinctive”

Un-Trademark-able: One Area Where “Generic” Can’t Beat “Distinctive”

Second Wind
2/24/2021

Since the Great Recession of 2008-09, generic consumer packaged goods (CPGs) have enjoyed increasing sales and respect. Economics stirred many previously brand-loyal shoppers to shift allegiances to save dollars at ...

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