logo

MOST RECENT

business planning

Another Recession? How to Prepare for Hard Times

The "R-Word"

Jack Henke
6/20/2022

Recession. Many Second Wind members vividly remember “The Great Recession ...

read more

Culture Doesn’t Happen According to a Plan

Deborah Budd
5/17/2022

We write often about the importance of a strong agency ...

read more

What the Most Successful Agencies Do Every Day

Second Wind
3/24/2022

Over the years, we've had many conversations with agency ...

read more

How’s Your Leadership Growing?

Second Wind
3/11/2022

It is a well-established fact that agencies with better leadership ...

read more

A Quick Checklist For New Business Success

Second Wind
3/11/2022

How well is your agency prepared for new business this ...

read more

Business Owner Seeks Partner, Heir…

Second Wind
2/8/2022

Succession planning is a bit like a lonely-hearts ad. We ...

read more

Let’s Start the New Year Right

Second Wind
1/7/2022

Agency business planning is something we at Second Wind talk ...

read more
Planning to Meet Next Year's Challenges

Planning to Meet This Year's Challenges

Second Wind
1/3/2022

Another year came racing to a close. It’s time ...

read more

New Year’s Resolutions… or Mere Wishes?

Beth James
12/30/2021

I had an interesting, and inspiring, discussion while dining with ...

read more

Seven Essential Strategies for Your Agency in the New Year

Second Wind
12/27/2021

Another year has come and gone: now it’s time ...

read more
Manage Uncontrolled Growth

How Do You Manage Uncontrolled Growth?

Deborah Budd
9/15/2021

We should all have such a problem, right? Yet it ...

read more

Are You Strong Enough?

Second Wind
8/4/2021

Do you ever pause for a moment in your busy ...

read more

Landing The Big One! What Every Smaller Ad Agency Needs to Know

Beth James
7/21/2021

Winning a really big account can either float a smaller ...

read more

Planning to Hire: Assessing Talent Needs, Budgets and Recruiting To-Dos

Deborah Budd
3/29/2021

For most smaller advertising agencies and marketing firms, hiring is ...

read more

Should Your Successor Be Just Like You?

Deborah Budd
3/25/2021

Letting go of your baby is part of the succession ...

read more
You Need a Successor

To Have a Succession Plan, You Need a Successor

Deborah Budd
3/11/2021

Many an ad agency owner flies solo all through his ...

read more

Is There An Ideal Mix Of Accounts In Your Agency

Second Wind
2/9/2021

It’s a good question: most agencies have an account ...

read more

What's the Plan? Agency Business Planning

Second Wind
1/19/2021

I remember well how, as each year waned, my agency ...

read more

To Ask or Not To Ask for Forgiveness (for the PPP)

Jessica Butler
12/7/2020

This year has been one for the books, for many ...

read more

What’s Your Core Competency? Simplify to Grow

Deborah Budd
9/9/2020

Claiming an area of focus has long been an advertising ...

read more