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business planning

Valuation: Make Sure You Deal With This First

Valuation: Make Sure You Deal With This First

Second Wind
7/9/2019

Here’s a war story. Two partners started an agency ...

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Make Green Behavior a Year-Round Effort

Make Green Behavior a Year-Round Effort

Deborah Budd
4/17/2019

Whether or not you believe in climate change or global ...

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Manage Uncontrolled Growth

How Do You Manage Uncontrolled Growth?

Deborah Budd
2/15/2019

We should all have such a problem, right? Yet it ...

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A Volatile Economy

Blood in the Streets: A Volatile Economy Signals Opportunity

Second Wind
1/8/2019

Nathan Rothschild of the great European banking family is supposed ...

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Most Read of 2018

The Most Read Second Wind Articles of 2018

Second Wind
12/31/2018

In our end-of-year review, we checked to see which articles ...

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Not Just Survive

How to Succeed, Not Just Survive

Tony Mikes
12/5/2018

A friend who owns a smaller ad agency (currently 13 ...

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You Need a Successor

To Have a Succession Plan, You Need a Successor

Deborah Budd
11/27/2018

Many an ad agency owner flies solo all through his ...

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Reversing the Polarity

Reversing the Polarity: Managing Workplace Change Resistance

Deborah Budd
10/24/2018

I recently read Jonathan Haidt’s The Righteous Mind, a ...

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The Long and Winding Road

The Long and Winding Road

Tony Mikes
9/5/2018

Following is a hard-learned, hard-earned summary from Second Wind to ...

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Business Plan

Does Your Agency Have a Business Plan?

Tony Mikes
7/5/2018

Ad agencies and marketing firms sell planning as a service ...

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Balancing Act

Second Wind
6/21/2018

This is a stressful business. We love it (or, one ...

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Financial Statements: Timing Is Everything!

Second Wind
3/7/2018

Agencies are just as surely business enterprises as they are ...

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