logo

MOST RECENT

business planning

Is There An Ideal Mix Of Accounts In Your Agency

Second Wind
2/9/2023

It’s a good question: most agencies have an account ...

read more

Surrounded by Gorillas

Second Wind
1/25/2023

For a small to midsize agency, one of this business ...

read more

Is It Time To Let Your “Baby” Go? Transitioning to Retirement

Second Wind
1/18/2023

You’ve nurtured, fed, hovered over, and perhaps spent every ...

read more
Seven Steps for a Final Quarter New Business Push

Seven Steps for a Final Quarter New Business Push

Second Wind
10/23/2022

With the third quarter already a month gone, we hope ...

read more

Who Will Buy Your Agency?

Second Wind
10/13/2022

Many agency principals have the notion that when they wish ...

read more

Balancing Act

Second Wind
10/11/2022

This is a stressful business. We love it (or, one ...

read more
Another Recession? How to Prepare for Hard Times

The "R-Word"

Jack Henke
8/2/2022

Recession. Many Second Wind members vividly remember “The Great Recession ...

read more

New Year’s Resolutions… or Mere Wishes?

Beth James
12/30/2021

I had an interesting, and inspiring, discussion while dining with ...

read more

Seven Essential Strategies for Your Agency in the New Year

Second Wind
12/27/2021

Another year has come and gone: now it’s time ...

read more
Manage Uncontrolled Growth

How Do You Manage Uncontrolled Growth?

Deborah Budd
9/15/2021

We should all have such a problem, right? Yet it ...

read more

Are You Strong Enough?

Second Wind
8/4/2021

Do you ever pause for a moment in your busy ...

read more

Landing The Big One! What Every Smaller Ad Agency Needs to Know

Beth James
7/21/2021

Winning a really big account can either float a smaller ...

read more

Planning to Hire: Assessing Talent Needs, Budgets and Recruiting To-Dos

Deborah Budd
3/29/2021

For most smaller advertising agencies and marketing firms, hiring is ...

read more

Should Your Successor Be Just Like You?

Deborah Budd
3/25/2021

Letting go of your baby is part of the succession ...

read more
You Need a Successor

To Have a Succession Plan, You Need a Successor

Deborah Budd
3/11/2021

Many an ad agency owner flies solo all through his ...

read more

What's the Plan? Agency Business Planning

Second Wind
1/19/2021

I remember well how, as each year waned, my agency ...

read more

Watch Yourself…Hard Times Are Just Around The Corner

Second Wind
2/15/2017

Many smaller agencies and design studios tend to forget hard ...

read more

Business Continuity: Do You Have a Plan?

Second Wind
7/29/2016

You never expect bad things to actually happen to you ...

read more