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Valuation: Make Sure You Deal With This First

Valuation: Make Sure You Deal With This First

Second Wind
7/9/2019

Here’s a war story. Two partners started an agency years ago. At the time, their lawyers and accountants told them to set a value ...

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Make Green Behavior a Year-Round Effort

Make Green Behavior a Year-Round Effort

Deborah Budd
4/17/2019

Whether or not you believe in climate change or global warming, there is no denying that the human species generates mega-tons of waste and pollutants ...

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Manage Uncontrolled Growth

How Do You Manage Uncontrolled Growth?

Deborah Budd
2/15/2019

We should all have such a problem, right? Yet it is not unusual for Second Wind to hear from ad agencies struggling to manage the ...

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A Volatile Economy

Blood in the Streets: A Volatile Economy Signals Opportunity

Second Wind
1/8/2019

Nathan Rothschild of the great European banking family is supposed to have said that “the time to buy is when there is blood in the ...

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Most Read of 2018

The Most Read Second Wind Articles of 2018

Second Wind
12/31/2018

In our end-of-year review, we checked to see which articles attracted the most readers last year. Here are the topics that received the most clicks ...

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Not Just Survive

How to Succeed, Not Just Survive

Tony Mikes
12/5/2018

A friend who owns a smaller ad agency (currently 13 people on staff) called me last week to catch up. I’ve worked with his ...

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You Need a Successor

To Have a Succession Plan, You Need a Successor

Deborah Budd
11/27/2018

Many an ad agency owner flies solo all through his or her career. This may be due to a number of factors, sheer passion for ...

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Reversing the Polarity

Reversing the Polarity: Managing Workplace Change Resistance

Deborah Budd
10/24/2018

I recently read Jonathan Haidt’s The Righteous Mind, a 2012 social psychology book examining human moral foundations, and how people’s differences in prioritizing ...

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The Long and Winding Road

The Long and Winding Road

Tony Mikes
9/5/2018

Following is a hard-learned, hard-earned summary from Second Wind to you; hard-learned after years of seeing agencies fail to mind the financial store, and hard-earned ...

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Business Plan

Does Your Agency Have a Business Plan?

Tony Mikes
7/5/2018

Ad agencies and marketing firms sell planning as a service to their clients, and promote its benefits as only true converts can. But agencies suffer ...

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Balancing Act

Second Wind
6/21/2018

This is a stressful business. We love it (or, one presumes, we wouldn’t be doing it), but it is definitely stressful. I frequently speak ...

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Financial Statements: Timing Is Everything!

Second Wind
3/7/2018

Agencies are just as surely business enterprises as they are creative and service organizations. For agencies to be behind in monthly tracking of agency finances ...

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