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business planning

What’s Your Core Competency? Simplify to Grow

Deborah Budd
9/9/2020

Claiming an area of focus has long been an advertising ...

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mployee Career Planning Helps Find Your Next Agency Owners

Employee Career Planning Helps Find Your Next Agency Owners

Deborah Budd
9/9/2020

We’ve written from time to time about using employee ...

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Consultants Can’t Do Their Jobs Unless You Let Them

Consultants Can’t Do Their Jobs Unless You Let Them

Deborah Budd
8/20/2020

Ad agencies, like many other kinds of businesses, hire consultants ...

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Ditch Your Daily Drama: 10 Best Practices Help Ad Agency Leaders Lead

Ditch Your Daily Drama: 10 Best Practices Help Ad Agency Leaders Lead

Deborah Budd
7/20/2020


When you’re up to your ass in alligators, it ...

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You Want to Reopen: Can You Keep Employees Safe In-Office?

You Want to Reopen: Can You Keep Employees Safe In-Office?

Deborah Budd
7/14/2020

First, the bad news…

With the U.S. economy in ...

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Senate Votes a 5-Week Extension to Paycheck Protection Program

U.S. Senate Votes a 5-Week Extension to Paycheck Protection Program

Second Wind
7/1/2020

As the month of June ended, the U.S. Senate ...

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SBA/PPP Relief Loans Granted New Terms and Extensions

SBA/PPP Relief Loans Granted New Terms and Extensions

Second Wind
6/5/2020

Of the several emergency relief bills enacted by Congress in ...

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Your Ad Agency Got an SBA Relief Loan - Now What?

Second Wind
5/20/2020

Per our Small Agency Financial Assistance Survey of Second Wind ...

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May 7, 2020: SBA Stops Accepting New EIDL Applications

Second Wind
5/7/2020

The Washington Post today reported that the Small Business Administration ...

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SBA Paycheck Protection Program Update

SBA Paycheck Protection Program Update, April 17, 2020

Second Wind
4/17/2020

On Thursday, April 16, the Small Business Administration announced that ...

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SBA COVID-19 Relief Loan Program Requires Patience

SBA COVID-19 Relief Loan Program Requires Patience

Second Wind
4/13/2020

Small businesses, including many smaller ad agencies, creative studios and ...

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Ad Agencies Adapt to Work-From-Home, Express Concerns

Ad Agencies Adapt to Work-From-Home, Express Concerns

Deborah Budd
4/13/2020

While many advertising agencies and marketing firms routinely use remote ...

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Small Business Relief Included in $2 Trillion Coronavirus Emergency Package

Second Wind
3/26/2020

The day after the U.S. Senate passed an emergency ...

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Is a Remote Workforce Right for Your Agency?

Is a Remote Workforce Right for Your Agency?

LeeBeth Cranmer
3/25/2020

Second Wind believes in the small + smart agency model, but ...

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Coronavirus Business Impacts: How Should Ad Agencies Respond?

Coronavirus Business Impacts: How Should Ad Agencies Respond?

Deborah Budd
3/17/2020

We’ve been thinking a lot about the Steven Soderburgh ...

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Is Your Business Prepared for A Pandemic?

Is Your Business Prepared for A Pandemic?

Second Wind
2/28/2020

Business continuity planning is a vital strategy that many smaller ...

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Your Business Plan Gives You Control In Uncertain Times

Your Business Plan Gives You Control In Uncertain Times

Deborah Budd
2/12/2020

 

Starve the problems, feed the opportunities.   

Peter Drucker


As the ...

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Another Recession? How to Prepare for Hard Times

Another Recession? How to Prepare for Hard Times

Second Wind
11/21/2019

With US financial markets taking a frequently disconcerting roller-coaster ride ...

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A Volatile Economy

Blood in the Streets: A Volatile Economy Signals Opportunity

Second Wind
1/8/2019

Nathan Rothschild of the great European banking family is supposed ...

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Five Ways to Weather a Weak Economy

Tony Mikes
8/30/2018

I entered the advertising business in 1965. During my career ...

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