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creative process

Connection Corridors: Creating a Habitat Where Ideas Flourish

Connection Corridors: Creating a Habitat Where Ideas Flourish

Deborah Budd
11/12/2019

Ecologists are using landscape “connection corridors” to encourage endangered species ...

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Account Execs Can Help Improve the Creative Process

Account Execs Can Help Improve the Creative Process

Deborah Budd
9/24/2019

A survey by Hightail, a creative collaboration company, asked creative ...

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Ten Creativity Killers

Ten Creativity Killers

Marilyn Barefoot
7/31/2019

We’ve likely all had our share of jokes in ...

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Step Out of the Spotlight

Step Out of the Spotlight: Shine It On the Product

Deborah Budd
7/5/2019

No one reading this will be surprised to hear that ...

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Design Critique Tips

Design Critique Tips

Deborah Budd
5/20/2019

The design critique is a valuable way to improve creative ...

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Kraft-Heinz, The Efficiency Bubble

Kraft Heinz, The Efficiency Bubble, and Brand Value

Deborah Budd
5/15/2019

Many businesses continue to regard advertising and marketing as expenses ...

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Better Brainstorming

Brainstorming Tips to Reduce Bias

Deborah Budd
4/2/2019

One of the many issues with group brainstorming is a ...

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When Is Creative Good Enough?

Second Wind
2/7/2019

In a Second Wind Online Member Forums discussion, several members ...

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Most Read of 2018

The Most Read Second Wind Articles of 2018

Second Wind
12/31/2018

In our end-of-year review, we checked to see which articles ...

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Breakthrough Creativity

Need Breakthrough Creativity? Try Actually Breaking Something

Deborah Budd
12/26/2018

Literal actions based on creative metaphors have been found to ...

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Blocking Great Creative

Are Your Account Executives Blocking Great Creative?

Beth James
12/18/2018

Agency creative people are in a never-ending quest to make ...

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The Structured Day

The Structured Day

Second Wind
10/18/2018

Many an agency has evolved a freewheeling work ambiance, which ...

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Incredibly Big Ideas

Twelve Steps to Incredibly Big Ideas

Marilyn Barefoot
9/19/2018

We are always interested in new tips and tactics to ...

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The Gift of Creative Detachment

The Gift of Creative Detachment – Designer Ego vs. Customer Focus

Deborah Budd
6/14/2018

Designers can be quite passionate about their ideas. They can ...

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Better Creative

Better Creative Is Yours for the Organizing

Tony Mikes
5/8/2018

Most articles that we write about organization relate to becoming ...

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The Eight Criteria of Persuasion

The Eight Criteria of Persuasion

Jeffrey Hedquist
4/12/2018

It arrived in the mail and sat buried in a ...

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