The design critique is a valuable way to improve creative work, offer feedback to teams or individual designers, and simply gain a better understanding of ...

Many businesses continue to regard advertising and marketing as expenses—necessary evils in bringing products to market and attempting to gain or maintain competitive advantage ...

One of the many issues with group brainstorming is a tendency for hidden biases to dominate idea generation. This can take many forms, but the ...

In a Second Wind Online Member Forums discussion, several members shared thoughts on the delicate balancing act of striving to do great creative—within the ...

In our end-of-year review, we checked to see which articles attracted the most readers last year. Here are the topics that received the most clicks ...

Literal actions based on creative metaphors have been found to have actual effects on resulting creativity. That’s a mouthful, so let me clarify…

It ...

Agency creative people are in a never-ending quest to make the work more enticing, more appealing, and, well, more creative. Each client job or project ...

Many an agency has evolved a freewheeling work ambiance, which is a fun environment to be in when you are relatively small. But as agencies ...

We are always interested in new tips and tactics to make brainstorming sessions more effective, and boost idea generation. Marilyn Barefoot of Barefoot Brainstorming has ...

Designers can be quite passionate about their ideas. They can also be blind to those ideas not being the best solution to a client’s ...

Most articles that we write about organization relate to becoming more profitable. But, after recently discussing better creative during a Second Wind member’s executive ...

It arrived in the mail and sat buried in a stack of ”I’ll read it later” solicitations. After all, it was just a brochure ...