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creative process

Why Creatives Need to Be Able to Explain Their Ideas

Why Creatives Need to Be Able to Explain Their Ideas

Deborah Budd
6/16/2020

We’ve written often about the need to present convincing ...

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First, Make Creative People THINK

First, Make Creative People THINK

Deborah Budd
12/18/2019

TIME. It’s a big element of the daily business ...

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Connection Corridors: Creating a Habitat Where Ideas Flourish

Connection Corridors: Creating a Habitat Where Ideas Flourish

Deborah Budd
11/12/2019

Ecologists are using landscape “connection corridors” to encourage endangered species ...

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Account Execs Can Help Improve the Creative Process

Account Execs Can Help Improve the Creative Process

Deborah Budd
9/24/2019

A survey by Hightail, a creative collaboration company, asked creative ...

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Ten Creativity Killers

Ten Creativity Killers

Marilyn Barefoot
7/31/2019

We’ve likely all had our share of jokes in ...

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Step Out of the Spotlight

Step Out of the Spotlight: Shine It On the Product

Deborah Budd
7/5/2019

No one reading this will be surprised to hear that ...

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Design Critique Tips

Design Critique Tips

Deborah Budd
5/20/2019

The design critique is a valuable way to improve creative ...

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Kraft-Heinz, The Efficiency Bubble

Kraft Heinz, The Efficiency Bubble, and Brand Value

Deborah Budd
5/15/2019

Many businesses continue to regard advertising and marketing as expenses ...

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Better Brainstorming

Brainstorming Tips to Reduce Bias

Deborah Budd
4/2/2019

One of the many issues with group brainstorming is a ...

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