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Design Critique Tips

Design Critique Tips

Deborah Budd
5/20/2019

The design critique is a valuable way to improve creative work, offer feedback to teams or individual designers, and simply gain a better understanding of ...

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Kraft-Heinz, The Efficiency Bubble

Kraft Heinz, The Efficiency Bubble, and Brand Value

Deborah Budd
5/15/2019

Many businesses continue to regard advertising and marketing as expenses—necessary evils in bringing products to market and attempting to gain or maintain competitive advantage ...

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Better Brainstorming

Brainstorming Tips to Reduce Bias

Deborah Budd
4/2/2019

One of the many issues with group brainstorming is a tendency for hidden biases to dominate idea generation. This can take many forms, but the ...

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When Is Creative Good Enough?

Second Wind
2/7/2019

In a Second Wind Online Member Forums discussion, several members shared thoughts on the delicate balancing act of striving to do great creative—within the ...

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Most Read of 2018

The Most Read Second Wind Articles of 2018

Second Wind
12/31/2018

In our end-of-year review, we checked to see which articles attracted the most readers last year. Here are the topics that received the most clicks ...

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Breakthrough Creativity

Need Breakthrough Creativity? Try Actually Breaking Something

Deborah Budd
12/26/2018

Literal actions based on creative metaphors have been found to have actual effects on resulting creativity. That’s a mouthful, so let me clarify…

It ...

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Blocking Great Creative

Are Your Account Executives Blocking Great Creative?

Beth James
12/18/2018

Agency creative people are in a never-ending quest to make the work more enticing, more appealing, and, well, more creative. Each client job or project ...

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The Structured Day

The Structured Day

Second Wind
10/18/2018

Many an agency has evolved a freewheeling work ambiance, which is a fun environment to be in when you are relatively small. But as agencies ...

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Incredibly Big Ideas

Twelve Steps to Incredibly Big Ideas

Marilyn Barefoot
9/19/2018

We are always interested in new tips and tactics to make brainstorming sessions more effective, and boost idea generation. Marilyn Barefoot of Barefoot Brainstorming has ...

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The Gift of Creative Detachment

The Gift of Creative Detachment – Designer Ego vs. Customer Focus

Deborah Budd
6/14/2018

Designers can be quite passionate about their ideas. They can also be blind to those ideas not being the best solution to a client’s ...

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Better Creative

Better Creative Is Yours for the Organizing

Tony Mikes
5/8/2018

Most articles that we write about organization relate to becoming more profitable. But, after recently discussing better creative during a Second Wind member’s executive ...

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The Eight Criteria of Persuasion

The Eight Criteria of Persuasion

Jeffrey Hedquist
4/12/2018

It arrived in the mail and sat buried in a stack of ”I’ll read it later” solicitations. After all, it was just a brochure ...

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