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Step Out of the Spotlight

Step Out of the Spotlight: Shine It On the Product

Deborah Budd
7/5/2019

No one reading this will be surprised to hear that designers have egos. But those egos can lead us astray, and result in work that ...

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When Is Creative Good Enough?

Second Wind
2/7/2019

In a Second Wind Online Member Forums discussion, several members shared thoughts on the delicate balancing act of striving to do great creative—within the ...

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Grow Creative Director

How Do You Grow a Creative Director?

Deborah Budd
5/3/2018

Most ad agencies and marketing firms grow to a certain point—say, 15-20 employees—at which point the principals need to spend most of their ...

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