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client relationships

Help Clients Go In-House

Help Clients Go In-House

Second Wind
7/16/2019

As the trend of clients in-housing their marketing continues, it is important that ad agencies remember that change also presents opportunities.

It is a strange ...

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Creative In-House

Cost Is Driving More Companies to Pull Creative In-House

Deborah Budd
5/7/2019

Moving marketing to in-house departments is a growing trend in the USA. Some of this is due to the rise of digital marketing and data ...

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Put the Client at the Center

Put the Client at the Center

Second Wind
3/21/2019

Many agencies run afoul of clients by failing to put the client at the center of agency interactions. The most successful agency-client relationships reflect a ...

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Taking the Pulse of Your Client Relationships

Taking the Pulse of Your Client Relationships

Deborah Budd
2/20/2019

Talking with agencies every day, we sometimes see a singular focus on one particular agency strength over all others. Some agencies focus on the creative ...

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Why Ghosting Is a Terrible Business Practice

Why Ghosting Is a Terrible Business Practice

Deborah Budd
1/21/2019

I despair of the lack of basic etiquette in today’s business world. It’s not just that people are so screen-obsessed that they no ...

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Clients from hell?

Clients from Hell? We Got ‘Em

Deborah Budd
11/15/2018

Do all industries include at least some “clients from hell”? Apparently so. The Twitter feed Clients From Hell (@clientsfh) asked followers if any specific industries ...

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E-Danger

E-Danger: The Risks of Relying Solely on Email for Client Contact

Second Wind
10/1/2018

It’s an email world. Once upon a time, we wrote letters to clients, or held lengthy phone conversations, or sat in regular meetings to ...

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Stronger Client Relationships

Nine Tactics for Building Stronger Client-Ad Agency Relationships

Deborah Budd
7/12/2018

Thirty years ago, our founder Tony Mikes started Second Wind with the goal of helping small ad agency owners gain valuable skills to help them ...

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Billing Standards and Practices

Why You Need an Agency Billing Standards and Practices Guide

Deborah Budd
6/7/2018

Many of you are married or in long-term relationships. Think about the last big fight you had with your spouse. We’d bet even money ...

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Woo Your Clients Like New Business Prospects

Woo Your Clients Like New Business Prospects

Deborah Budd
4/12/2018

Be honest. If I ask you to quantify your relationship with your longest-held client account, which of the following would best describe your working relationship ...

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Ten Steps to Onboarding a New Client

Ten Steps to Onboarding a New Client

Tony Mikes
3/29/2018

One of the most important things an agency can do is to onboard a new client properly.  In our opinion, client longevity increases dramatically in ...

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