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client relationships

The Extra Mile: Winning and Keeping Client Accounts

The Extra Mile: Winning and Keeping Client Accounts

Beth James
10/15/2019

It’s an old cliché, but still true: to win ...

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The Theory of Relativity

The Theory of Relativity

Tony Mikes
10/11/2019

In spite of the hoopla over the value of creative ...

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Project Work Can Be Your Entry Point to Agency of Collaboration

Project Work Can Be Your Entry Point to Agency of Collaboration

Deborah Budd
9/11/2019

When our friends at RSW/US issued their 2019 New ...

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Managing Creative Risk Helps You Get to the Goal

Tournament or Match Play? Managing Creative Risk Helps You Get to the Goal

Deborah Budd
8/21/2019

The 2019 Masters Tournament was a nail-biter for many dedicated ...

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Misaligned: PR Giants Bend to Employee Distaste for Unsavory Clients

Misaligned: PR Giants Bend to Employee Distaste for Unsavory Clients

Deborah Budd
8/15/2019

Edelman, the U.S. public relations firm, pursued a new ...

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Help Clients Go In-House

Help Clients Go In-House

Second Wind
7/16/2019

As the trend of clients in-housing their marketing continues, it ...

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Creative In-House

Cost Is Driving More Companies to Pull Creative In-House

Deborah Budd
5/7/2019

Moving marketing to in-house departments is a growing trend in ...

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Put the Client at the Center

Put the Client at the Center

Second Wind
3/21/2019

Many agencies run afoul of clients by failing to put ...

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Taking the Pulse of Your Client Relationships

Taking the Pulse of Your Client Relationships

Deborah Budd
2/20/2019

Talking with agencies every day, we sometimes see a singular ...

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Why Ghosting Is a Terrible Business Practice

Why Ghosting Is a Terrible Business Practice

Deborah Budd
1/21/2019

I despair of the lack of basic etiquette in today ...

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Clients from hell?

Clients from Hell? We Got ‘Em

Deborah Budd
11/15/2018

Do all industries include at least some “clients from hell ...

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E-Danger

E-Danger: The Risks of Relying Solely on Email for Client Contact

Second Wind
10/1/2018

It’s an email world. Once upon a time, we ...

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Stronger Client Relationships

Nine Tactics for Building Stronger Client-Ad Agency Relationships

Deborah Budd
7/12/2018

Thirty years ago, our founder Tony Mikes started Second Wind ...

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Billing Standards and Practices

Why You Need an Agency Billing Standards and Practices Guide

Deborah Budd
6/7/2018

Many of you are married or in long-term relationships. Think ...

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Woo Your Clients Like New Business Prospects

Woo Your Clients Like New Business Prospects

Deborah Budd
4/12/2018

Be honest. If I ask you to quantify your relationship ...

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Ten Steps to Onboarding a New Client

Ten Steps to Onboarding a New Client

Tony Mikes
3/29/2018

One of the most important things an agency can do ...

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