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client relationships

Client Management During the Coronavirus Crisis

Client Management During the Coronavirus Crisis

Deborah Budd
4/28/2020

The COVID-19 crisis will challenge us in ways we could ...

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In Agency We Trust

In Agency We Trust

Tony Mikes
4/7/2020

Many factors, external and internal, play a role in agency ...

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CCRS and Other Essential Client Forms

Contact! CCRS and Other Essential Client Forms

Second Wind
2/18/2020

The client contact report or CCR is a critical part ...

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The Client Feedback Zone: Managing the Client Approval Process

Deborah Budd
11/27/2019

You’ve created a concept for a client project that ...

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The Extra Mile: Winning and Keeping Client Accounts

The Extra Mile: Winning and Keeping Client Accounts

Beth James
10/15/2019

It’s an old cliché, but still true: to win ...

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The Theory of Relativity

The Theory of Relativity

Tony Mikes
10/11/2019

In spite of the hoopla over the value of creative ...

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Project Work Can Be Your Entry Point to Agency of Collaboration

Project Work Can Be Your Entry Point to Agency of Collaboration

Deborah Budd
9/11/2019

When our friends at RSW/US issued their 2019 New ...

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Managing Creative Risk Helps You Get to the Goal

Tournament or Match Play? Managing Creative Risk Helps You Get to the Goal

Deborah Budd
8/21/2019

The 2019 Masters Tournament was a nail-biter for many dedicated ...

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Misaligned: PR Giants Bend to Employee Distaste for Unsavory Clients

Misaligned: PR Giants Bend to Employee Distaste for Unsavory Clients

Deborah Budd
8/15/2019

Edelman, the U.S. public relations firm, pursued a new ...

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Help Clients Go In-House

Help Clients Go In-House

Second Wind
7/16/2019

As the trend of clients in-housing their marketing continues, it ...

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Creative In-House

Cost Is Driving More Companies to Pull Creative In-House

Deborah Budd
5/7/2019

Moving marketing to in-house departments is a growing trend in ...

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Five Tips for Stability in Any Recession

Second Wind
12/14/2015

It’s all too easy to start running around with ...

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