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Values and Integrity Are Not Static States

Values and Integrity Are Not Static States

Second Wind
10/22/2020

The film, “A Beautiful Day in the Neighborhood,” tells the ...

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Brands Adjust Content for Consumers Feeling COVID Burnout

Brands Adjust Content for Consumers Feeling COVID Burnout

Second Wind
10/19/2020

For many brands, the COVID-19 crisis has forced major changes ...

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Worshipping Data

Worshipping Data Ignores the Impact of Human (Creative) Insights

Second Wind
10/12/2020

It’s a curious time in advertising and marketing. Our ...

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PTO vs. Sick Days: Signaling Trust, Managing Negative Behavior

PTO vs. Sick Days: Signaling Trust, Managing Negative Behavior

Deborah Budd
9/29/2020

PTO (paid time off) has become the dominant policy among ...

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Creative People and Core Competencies

Creative People and Core Competencies

Deborah Budd
9/23/2020

Second Wind founder Tony Mikes liked to talk about the ...

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Why Speculative Creative Devalues Ad Agencies

Why Speculative Creative Devalues Ad Agencies

Deborah Budd
9/22/2020

Speculative creative work has long been a part of new ...

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What’s Your Core Competency? Simplify to Grow

Deborah Budd
9/9/2020

Claiming an area of focus has long been an advertising ...

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mployee Career Planning Helps Find Your Next Agency Owners

Employee Career Planning Helps Find Your Next Agency Owners

Deborah Budd
9/9/2020

We’ve written from time to time about using employee ...

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Does Your Creative Work WORK?

Does Your Creative Work WORK?

Deborah Budd
8/27/2020

I’m as guilty as the next ad agency creative ...

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The Dangers of AEs Acting as Estimators, Project Managers and Schedulers

The Dangers of AEs Acting as Estimators, Project Managers and Schedulers

Deborah Budd
8/27/2020

Second Wind has conducted account service training for ad agencies ...

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Consultants Can’t Do Their Jobs Unless You Let Them

Consultants Can’t Do Their Jobs Unless You Let Them

Deborah Budd
8/20/2020

Ad agencies, like many other kinds of businesses, hire consultants ...

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Why Is It So Hard to Sell Really Original Ideas?

Why Is It So Hard to Sell Really Original Ideas?

Deborah Budd
8/10/2020

The advertising and design industry prides itself on being able ...

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Mobile Proximity Payments Are Changing How We Shop

Cuddle Up a Little Closer… Mobile Proximity Payments Are Changing How We Shop

Deborah Budd
8/10/2020

A friend of mine shared a Facebook meme showing a ...

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New Business Confidentiality is a Matter of Ethics

New Business Confidentiality is a Matter of Ethics

Deborah Budd
7/30/2020

Every day, I read stories about ethical line-crossing that make ...

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How Can You Use Video in Digital Advertising?

How Can You Use Video in Digital Advertising?

Greg Swiszcz
7/20/2020

With advertisers increasing their digital video advertising budgets by an ...

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Ditch Your Daily Drama: 10 Best Practices Help Ad Agency Leaders Lead

Ditch Your Daily Drama: 10 Best Practices Help Ad Agency Leaders Lead

Deborah Budd
7/20/2020


When you’re up to your ass in alligators, it ...

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You Want to Reopen: Can You Keep Employees Safe In-Office?

You Want to Reopen: Can You Keep Employees Safe In-Office?

Deborah Budd
7/14/2020

First, the bad news…

With the U.S. economy in ...

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Senate Votes a 5-Week Extension to Paycheck Protection Program

U.S. Senate Votes a 5-Week Extension to Paycheck Protection Program

Second Wind
7/1/2020

As the month of June ended, the U.S. Senate ...

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BLM Spurs Brands to (Finally) Dispense with Racist Characters

BLM Spurs Brands to (Finally) Dispense with Racist Characters

Deborah Budd
7/1/2020

Aunt Jemima Pancakes and Syrup; Uncle Ben’s Rice; Cream ...

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Why Presenting a Few Great Ideas is Better Than Lots of Ideas

Why Presenting a Few Great Ideas is Better Than Lots of Ideas

Deborah Budd
7/1/2020

Many ad agencies and creative firms are wonderful at creating ...

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