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Un-Trademark-able: One Area Where “Generic” Can’t Beat “Distinctive”

Un-Trademark-able: One Area Where “Generic” Can’t Beat “Distinctive”

Second Wind
2/24/2021

Since the Great Recession of 2008-09, generic consumer packaged goods ...

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What Are Universal IDs Or Unified IDs And What Happens When Cookies Go Away?

Leslye Schumacher
2/23/2021

Cookies, line of code used to track users across the ...

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How to Maintain Your Agency’s Culture During a Pandemic

Jessica Butler
2/11/2021

You may have read the title of this article and ...

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Second Wind’s Must-Read Books for Advertising Agency People

Second Wind
2/9/2021

Recently, an agency principal called with an unusual request. He ...

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Is There An Ideal Mix Of Accounts In Your Agency

Second Wind
2/9/2021

It’s a good question: most agencies have an account ...

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Rethinking Brainstorming: Imagineering Ideas from Disney

LeeBeth Cranmer
1/25/2021

Around this time each year, we are gearing up to ...

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Great Agencies: How Does Account Planning “Fit” in Smaller and Midsize Agencies?

Second Wind
1/25/2021

Account planning as a marketing planning discipline arrived in the ...

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What's the Plan? Agency Business Planning

Second Wind
1/19/2021

I remember well how, as each year waned, my agency ...

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Reflections on Leading a Team During a Crisis

Kimberly Kane
1/14/2021

Some of my earliest memories include running on the beach ...

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When Down Is Up

When Down Is Up: Making the Most of Downtime

Second Wind
1/5/2021

We heard an interesting fact from an agency principal not ...

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How to Make Your Creative Work More Diverse

How to Make Your Creative Work More Diverse

Second Wind
12/10/2020

If developing a more diverse ad agency team is your ...

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To Ask or Not To Ask for Forgiveness (for the PPP)

Jessica Butler
12/7/2020

This year has been one for the books, for many ...

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Bye, Bye Love: How to Retire and Pass on Your Wisdom

Bye, Bye Love: How to Retire and Pass on Your Wisdom

Second Wind
11/4/2020

As soon as you determine your end date for leaving ...

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Is Left-Brain Marketing Killing Marketing Effectiveness?

Second Wind
11/2/2020

After several years of bending to client demands for efficiency ...

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Improve Diversity by Focusing on the Work

Deborah Budd
10/30/2020

Many years ago, I helped produce creative work for a ...

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Values and Integrity Are Not Static States

Values and Integrity Are Not Static States

Second Wind
10/22/2020

The film, “A Beautiful Day in the Neighborhood,” tells the ...

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Brands Adjust Content for Consumers Feeling COVID Burnout

Brands Adjust Content for Consumers Feeling COVID Burnout

Second Wind
10/19/2020

For many brands, the COVID-19 crisis has forced major changes ...

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Worshipping Data

Worshipping Data Ignores the Impact of Human (Creative) Insights

Second Wind
10/12/2020

It’s a curious time in advertising and marketing. Our ...

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PTO vs. Sick Days: Signaling Trust, Managing Negative Behavior

PTO vs. Sick Days: Signaling Trust, Managing Negative Behavior

Deborah Budd
9/29/2020

PTO (paid time off) has become the dominant policy among ...

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