We’re living in a world where marketing moves at the speed of AI, clients are scattered across the country, and agencies are under more pressure than ever to deliver ...

Let’s face it—hiring in a small advertising agency is tough. You’re juggling client deadlines, pitches, and production calendars, all while trying to find that one unicorn who ...

No discussion of ad agency new business is complete without considering the value of a good referral. In fact, according to the most recent Second Wind Annual Agency Survey Report ...

Over our long career in this business, we have learned several things that have become a credo for agency success.

Agency principals remove themselves from daily account service. They become ...

In terms of employee productivity, today’s rapidly evolving technologies are a two-edged sword. Faster, multi-functional mobile phones, tablets and pcs, continual software upgrades for everything from digital art to ...

Unhappy employees either quit and leave, or they quit and stay. Disengaged employees who stay may be more damaging for your business than lost employees, and certainly more expensive over ...

Using monetary incentives to motivate employee productivity or increase performance is a tried and true practice. The question is, how effective are monetary rewards?

Incentives in Ad Agencies

Agency principals ...

Over thirty years ago, our founder Tony Mikes started Second Wind with the goal of helping small ad agency owners gain valuable skills to help them succeed and grow their ...

The traditional notion of an account executive was that of someone ordered around by the client and disdained by the agency creative. Or, they were the ones living large on ...

Smart time management skills are essential for ad agency employees in our era of needing everyone to work at maximum levels of productivity and efficiency. But for many agencies, hiring ...

With the third quarter already a month gone, we hope we’re in time to share a few reminders about closing out your year with a strong new business push ...

Hate is a very strong word but sometimes it’s a fair word… especially when applied to performance reviews. The thought of spending valuable agency and employee time on something ...

Many smaller agencies want to become more involved in developing marketing plans for their clients, but may not be quite up to speed with planning terminology. Here is a simple ...

Have your agency’s brainstorming sessions been less than fruitful lately? If so, you might want to rethink the way you are conducting them. One of the most successful techniques ...