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Why Is It So Hard to Sell Really Original Ideas?

Why Is It So Hard to Sell Really Original Ideas?

Deborah Budd
8/10/2020

The advertising and design industry prides itself on being able ...

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Mobile Proximity Payments Are Changing How We Shop

Cuddle Up a Little Closer… Mobile Proximity Payments Are Changing How We Shop

Deborah Budd
8/10/2020

A friend of mine shared a Facebook meme showing a ...

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New Business Confidentiality is a Matter of Ethics

New Business Confidentiality is a Matter of Ethics

Deborah Budd
7/30/2020

Every day, I read stories about ethical line-crossing that make ...

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How Can You Use Video in Digital Advertising?

How Can You Use Video in Digital Advertising?

Greg Swiszcz
7/20/2020

With advertisers increasing their digital video advertising budgets by an ...

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Ditch Your Daily Drama: 10 Best Practices Help Ad Agency Leaders Lead

Ditch Your Daily Drama: 10 Best Practices Help Ad Agency Leaders Lead

Deborah Budd
7/20/2020


When you’re up to your ass in alligators, it ...

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You Want to Reopen: Can You Keep Employees Safe In-Office?

You Want to Reopen: Can You Keep Employees Safe In-Office?

Deborah Budd
7/14/2020

First, the bad news…

With the U.S. economy in ...

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Senate Votes a 5-Week Extension to Paycheck Protection Program

U.S. Senate Votes a 5-Week Extension to Paycheck Protection Program

Second Wind
7/1/2020

As the month of June ended, the U.S. Senate ...

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BLM Spurs Brands to (Finally) Dispense with Racist Characters

BLM Spurs Brands to (Finally) Dispense with Racist Characters

Deborah Budd
7/1/2020

Aunt Jemima Pancakes and Syrup; Uncle Ben’s Rice; Cream ...

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Why Presenting a Few Great Ideas is Better Than Lots of Ideas

Why Presenting a Few Great Ideas is Better Than Lots of Ideas

Deborah Budd
7/1/2020

Many ad agencies and creative firms are wonderful at creating ...

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Brand Trust and #BLM

Brand Trust and #BLM: This Is No Time to Exploit a Hashtag

Deborah Budd
6/24/2020

A special edition of the Edelman Trust Barometer asked Canadian ...

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If You Have to Consider Layoffs… Five Factors to Consider

If You Have to Consider Layoffs… Five Factors to Consider

Deborah Budd
6/24/2020

Per a June 2 2020, forecast from Forrester, the U ...

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Why Creatives Need to Be Able to Explain Their Ideas

Why Creatives Need to Be Able to Explain Their Ideas

Deborah Budd
6/16/2020

We’ve written often about the need to present convincing ...

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RSW-US Survey Urges Agencies to Restart New Business Efforts

RSW-US Survey Urges Agencies to Restart New Business Efforts

Deborah Budd
6/15/2020

Since U.S. COVID-19 shutdowns began in mid-March across the ...

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Lean on Your Informal Agency Leaders to Reopen

Lean on Your Informal Agency Leaders to Reopen

Deborah Budd
6/10/2020

Small agency owners are preparing to reopen after shutdowns in ...

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To Build Your New Business List, You Must Take the First Step

To Build Your New Business List, You Must Take the First Step

Deborah Budd
6/10/2020

Nicole Bouchard, RSW/US’ Director/List Operations, shared a blog ...

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SBA/PPP Relief Loans Granted New Terms and Extensions

SBA/PPP Relief Loans Granted New Terms and Extensions

Second Wind
6/5/2020

Of the several emergency relief bills enacted by Congress in ...

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How a Consumer Confidence Slump Is Altering Spending

How a Consumer Confidence Slump Is Altering Spending

Deborah Budd
6/3/2020

We thought the Great Consumer Society was dead in 1987 ...

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Be More Heroic: Bold and Daring Agencies Will Prosper

Be More Heroic: Bold and Daring Agencies Will Prosper

Tony Mikes
6/3/2020

Second Wind's founder, Tony Mikes, believed in the advertising ...

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With Sports in Limbo, Can Esports Replace Ad Revenues?

With Sports in Limbo, Can Esports Replace Ad Revenues?

Deborah Budd
5/27/2020

This should have been a good year for ad spending ...

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Helping Clients Communicate Better Takes Strategy and Guts

Helping Clients Communicate Better Takes Strategy and Guts

Deborah Budd
5/27/2020

An agency’s job is to improve client communications—to ...

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