Over our long career in this business, we have learned several things that have become a credo for agency success.

Agency principals remove themselves from daily account service. They become ...

Unhappy employees either quit and leave, or they quit and stay. Disengaged employees who stay may be more damaging for your business than lost employees, and certainly more expensive over ...

A number of years ago, AdAge ran a great article on the occasion of agency Hill Holliday Connors Cosmopulos turning thirty. Hill Holliday, as it is known today, is a ...

We’ve written a lot about finding the right people to fuel creativity in your agency, and working with those people to ensure they have all of the skills, tools ...

A number of years ago, there was a very interesting article in the New Yorker. The article reported that when you are a contestant on the game show, “Who Wants ...

This is a stressful business. We love it (or, one presumes, we wouldn’t be doing it), but it is definitely stressful. We frequently speak with agency principals who are ...

I had an interesting, and inspiring, discussion while dining with friends. The first part of the discussion covered why it is important to have New Year’s resolutions (as opposed ...

Another year has come and gone: now it’s time to take stock and get an agency plan of action together for the coming year. What follows is a short ...

Advertising agencies are usually fun places to work. They are often non-corporate (some extremely so), frequently playful, and brim-full of interesting, eccentric personalities. Some of those eccentrics are, as happens ...

We should all have such a problem, right? Yet it is not unusual for Second Wind to hear from ad agencies struggling to manage the demands of a booming business ...

In our opinion, there was nothing more dreaded in college than the open book test. The prof could throw just about any kind of curveball question, and you would have ...

What comes to mind when I say the word “boss”? I picture a person parked behind a big desk in a fancy office with enormous windows. He (yes, I picture ...

I remember well how, as each year waned, my agency would be immersed in a rush of activity: annual reports to assemble, catalogs to update, print ads to run for ...