Second Wind - BE a Better Agency

MOST RECENT

Are You a Boss or a Leader?

Deborah Budd

4/15/2021

What comes to mind when I say the word “boss ...

How to Maintain Your Agency’s Culture During a Pandemic

Jessica Butler

2/11/2021

You may have read the title of this article and ...

What's the Plan? Agency Business Planning

Second Wind

1/19/2021

I remember well how, as each year waned, my agency ...

To Ask or Not To Ask for Forgiveness (for the PPP)

Jessica Butler

12/7/2020

This year has been one for the books, for many ...

PTO vs. Sick Days: Signaling Trust, Managing Negative Behavior

PTO vs. Sick Days: Signaling Trust, Managing Negative Behavior

Deborah Budd

9/29/2020

PTO (paid time off) has become the dominant policy among ...

Consultants Can’t Do Their Jobs Unless You Let Them

Consultants Can’t Do Their Jobs Unless You Let Them

Deborah Budd

8/20/2020

Ad agencies, like many other kinds of businesses, hire consultants ...

Ditch Your Daily Drama: 10 Best Practices Help Ad Agency Leaders Lead

Ditch Your Daily Drama: 10 Best Practices Help Ad Agency Leaders Lead

Deborah Budd

7/20/2020

When you’re up to your ass in alligators, it ...

You Want to Reopen: Can You Keep Employees Safe In-Office?

You Want to Reopen: Can You Keep Employees Safe In-Office?

Deborah Budd

7/14/2020

First, the bad news…

With the U.S. economy in ...

Senate Votes a 5-Week Extension to Paycheck Protection Program

U.S. Senate Votes a 5-Week Extension to Paycheck Protection Program

Second Wind

7/1/2020

As the month of June ended, the U.S. Senate ...

If You Have to Consider Layoffs… Five Factors to Consider

If You Have to Consider Layoffs… Five Factors to Consider

Deborah Budd

6/24/2020

Per a June 2 2020, forecast from Forrester, the U ...

SBA/PPP Relief Loans Granted New Terms and Extensions

SBA/PPP Relief Loans Granted New Terms and Extensions

Second Wind

6/5/2020

Of the several emergency relief bills enacted by Congress in ...

What Can Ad Agencies Do to Retain Employees In the Midst of COVID-19?

What Can Ad Agencies Do to Retain Employees In the Midst of COVID-19?

Deborah Budd

5/5/2020

UK trade publication DesignWeek surveyed its readers to get a ...

Principals Also Need to Take Care of Themselves in a Crisis

Principals Also Need to Take Care of Themselves in a Crisis

Deborah Budd

4/28/2020

As business owners, small ad agency principals are being severely ...

Taking Care of Your People During a Crisis

Taking Care of Your People During a Crisis

Deborah Budd

4/16/2020

Every day since the COVID-19 virus began to spread, we ...

Management Is Not the Same Thing as Leadership

Management Is Not the Same Thing as Leadership

Deborah Budd

4/13/2020

Over many years of working with and consulting for smaller ...

A Volatile Economy

Blood in the Streets: A Volatile Economy Signals Opportunity

Second Wind

1/8/2019

Nathan Rothschild of the great European banking family is supposed ...

Five Ways to Weather a Weak Economy

Tony Mikes

8/30/2018

I entered the advertising business in 1965. During my career ...

Subjects