agency management

Come Fly With Me

Come Fly With Me: Why AMS Systems Should Adapt to Users

Deborah Budd

We often hear from ad agency managers regarding the difficulty of getting people to fully adopt and use agency management or workflow systems. Managers want ...

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Changing Your Culture

Changing Your Culture Is Like Pushing Water Uphill…

Deborah Budd

Culture is a huge buzzword among businesses aspiring to grow. Aficionados in the ad agency and marketing professions were early adopters of the use of ...

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Manage Uncontrolled Growth

How Do You Manage Uncontrolled Growth?

Deborah Budd

We should all have such a problem, right? Yet it is not unusual for Second Wind to hear from ad agencies struggling to manage the ...

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A Volatile Economy

Blood in the Streets: A Volatile Economy Signals Opportunity

Second Wind

Nathan Rothschild of the great European banking family is supposed to have said that “the time to buy is when there is blood in the ...

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Reversing the Polarity

Reversing the Polarity: Managing Workplace Change Resistance

Deborah Budd

I recently read Jonathan Haidt’s The Righteous Mind, a 2012 social psychology book examining human moral foundations, and how people’s differences in prioritizing ...

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Business Plan

Does Your Agency Have a Business Plan?

Tony Mikes

Ad agencies and marketing firms sell planning as a service to their clients, and promote its benefits as only true converts can. But agencies suffer ...

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Balancing Act

Second Wind

This is a stressful business. We love it (or, one presumes, we wouldn’t be doing it), but it is definitely stressful. I frequently speak ...

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Ugly Interface

What’s the Biggest Complaint About AMS? Ugly Interfaces

Deborah Budd

Just when you think you’ve heard it all…

I’m a Gemini, so while I love good design, I can appreciate the more functional ...

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