We often hear from ad agency managers regarding the difficulty of getting people to fully adopt and use agency management or workflow systems. Managers want ...

Culture is a huge buzzword among businesses aspiring to grow. Aficionados in the ad agency and marketing professions were early adopters of the use of ...

We should all have such a problem, right? Yet it is not unusual for Second Wind to hear from ad agencies struggling to manage the ...

Nathan Rothschild of the great European banking family is supposed to have said that “the time to buy is when there is blood in the ...

I recently read Jonathan Haidt’s The Righteous Mind, a 2012 social psychology book examining human moral foundations, and how people’s differences in prioritizing ...

Ad agencies and marketing firms sell planning as a service to their clients, and promote its benefits as only true converts can. But agencies suffer ...

This is a stressful business. We love it (or, one presumes, we wouldn’t be doing it), but it is definitely stressful. I frequently speak ...

Just when you think you’ve heard it all…

I’m a Gemini, so while I love good design, I can appreciate the more functional ...