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agency management

Come Fly With Me

Come Fly With Me: Why AMS Systems Should Adapt to Users

Deborah Budd
4/2/2019

We often hear from ad agency managers regarding the difficulty of getting people to fully adopt and use agency management or workflow systems. Managers want ...

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Changing Your Culture

Changing Your Culture Is Like Pushing Water Uphill…

Deborah Budd
3/6/2019

Culture is a huge buzzword among businesses aspiring to grow. Aficionados in the ad agency and marketing professions were early adopters of the use of ...

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Manage Uncontrolled Growth

How Do You Manage Uncontrolled Growth?

Deborah Budd
2/15/2019

We should all have such a problem, right? Yet it is not unusual for Second Wind to hear from ad agencies struggling to manage the ...

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A Volatile Economy

Blood in the Streets: A Volatile Economy Signals Opportunity

Second Wind
1/8/2019

Nathan Rothschild of the great European banking family is supposed to have said that “the time to buy is when there is blood in the ...

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Reversing the Polarity

Reversing the Polarity: Managing Workplace Change Resistance

Deborah Budd
10/24/2018

I recently read Jonathan Haidt’s The Righteous Mind, a 2012 social psychology book examining human moral foundations, and how people’s differences in prioritizing ...

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Business Plan

Does Your Agency Have a Business Plan?

Tony Mikes
7/5/2018

Ad agencies and marketing firms sell planning as a service to their clients, and promote its benefits as only true converts can. But agencies suffer ...

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Balancing Act

Second Wind
6/21/2018

This is a stressful business. We love it (or, one presumes, we wouldn’t be doing it), but it is definitely stressful. I frequently speak ...

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Ugly Interface

What’s the Biggest Complaint About AMS? Ugly Interfaces

Deborah Budd
5/8/2018

Just when you think you’ve heard it all…

I’m a Gemini, so while I love good design, I can appreciate the more functional ...

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