Edelman, the U.S. public relations firm, pursued a new client earlier this spring, looking to change the narrative around a firm in an industry ...read more
When ad agencies and marketing firms work with clients on branding and brand development, how much focus should be given to brand-aligned cause marketing?
This ...read more
It is fascinating to see how people identify themselves to the world on Twitter, via their use of images and ever-changing Twitter “handles.” That self-identification ...read more
The secret of life is honesty and fair dealing. If you can fake that, you've got it made. –Groucho Marxread more
Brands today hold authenticity as a very important brand trait. It’s understandable: studies and polls indicate that today’s audiences, especially millennial and younger ...read more
The Boy Scouts of America has a long history in the USA. At 108 years old, it can definitely lay claim to being a heritage ...read more