During a recent JAM session, agency leaders and senior team members compared notes on what is working, what’s not, and where agencies need to rethink how the work gets ...
How to Develop More Strategic Account Executives
5 Traits to Look for in Your Agency’s Future Leaders
Succession planning might not be the most glamorous part of running an agency, but it’s one of the most critical—especially for small shops where leadership transitions can make ...
A Culture of Learning Keeps Your Agency On the Forward Edge
Looking back over the past decade, the advance of technology and changing face of media has been astounding. And as marketers, the speed at which we as an industry have ...
read moreNew Employee Training and Orientation Builds Agency Success
Recruiting, interviewing and hiring is a big investment for your agency. Doesn’t it justify a good orientation process to ensure that each new hire succeeds? Even if (especially if ...
read moreBe a Mentor, Not a Boss: Welcoming Younger Workers to the Agency
Countless articles discuss coaching and mentoring, work attitudes and differing expectations related to Millennials versus older workers. This aspect of the hiring process is often given short shrift in a ...
read moreSecond Wind’s Must-Read Books for Advertising Agency People
Recently, an agency principal called with an unusual request. He wanted a reading list to share with his employees that would provide a “best of” overview of the industry’s ...
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