Smaller agencies often have a learning curve with regard to “corporate-speak,” particularly with regard to the lingo of procurement departments. A very important term to understand is “project scope.”

According ...

Second Wind has conducted account service training for ad agencies since we launched Second Wind Training in 1989. We have worked with many ad agencies directly, consulting to help them ...

Regardless of economic conditions, agencies need to ensure a quick, accurate workflow. Those agencies forced to adjust to lower billings, fewer projects and leaner budgets during a downturn need to ...