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financial management

Another Recession? How to Prepare for Hard Times

The "R-Word"

Jack Henke
6/20/2022

Recession. Many Second Wind members vividly remember “The Great Recession ...

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What the Most Successful Agencies Do Every Day

Second Wind
3/24/2022

Over the years, we've had many conversations with agency ...

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Let’s Start the New Year Right

Second Wind
1/7/2022

Agency business planning is something we at Second Wind talk ...

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Open Books Test

Second Wind
9/6/2021

In our opinion, there was nothing more dreaded in college ...

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Is There An Ideal Mix Of Accounts In Your Agency

Second Wind
2/9/2021

It’s a good question: most agencies have an account ...

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What's the Plan? Agency Business Planning

Second Wind
1/19/2021

I remember well how, as each year waned, my agency ...

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It's An Easy Business

Second Wind
10/7/2020

Agency principals ask us all the time how to measure ...

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Ditch Your Daily Drama: 10 Best Practices Help Ad Agency Leaders Lead

Ditch Your Daily Drama: 10 Best Practices Help Ad Agency Leaders Lead

Deborah Budd
7/20/2020


When you’re up to your ass in alligators, it ...

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The Numbers At A Glance

Second Wind
5/30/2020

As you spend time reviewing your financial statements for the ...

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Your Ad Agency Got an SBA Relief Loan - Now What?

Second Wind
5/20/2020

Per our Small Agency Financial Assistance Survey of Second Wind ...

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SBA Paycheck Protection Program Update

SBA Paycheck Protection Program Update, April 17, 2020

Second Wind
4/17/2020

On Thursday, April 16, the Small Business Administration announced that ...

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SBA COVID-19 Relief Loan Program Requires Patience

SBA COVID-19 Relief Loan Program Requires Patience

Second Wind
4/13/2020

Small businesses, including many smaller ad agencies, creative studios and ...

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Agency Financial Managers Run a “Hurry-Up Offense”

Vince Dong Recommends Agency Financial Managers Run a “Hurry-Up Offense”

Second Wind
4/13/2020

Second Wind COO Laurie Mikes spoke with our good friend ...

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How To Avert Disaster In Your Agency

Second Wind
8/29/2019

We’ve dispensed plenty of advice over the years about ...

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Do You Have a Cash Reserve in Case of Crisis?

Deborah Budd
1/11/2018

Most of us don’t like to dwell on potential ...

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Watch Yourself…Hard Times Are Just Around The Corner

Second Wind
2/15/2017

Many smaller agencies and design studios tend to forget hard ...

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The Peak of the Frenzy

Tony Mikes
1/12/2016

Our late founder, Tony Mikes, originally wrote this article in ...

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