logo

MOST RECENT

presenting creative

Account Execs Can Help Improve the Creative Process

Account Execs Can Help Improve the Creative Process

Second Wind
7/18/2023

A survey by Hightail, a creative collaboration company, asked creative professionals about the effectiveness of the creative process. Just 23 percent said the process was effective. Twenty-eight percent called it ...

read more

Be The Human Highlight Reel

Jack Henke
8/31/2022

One day on the way to a meeting, I was in a funk. Although I can’t remember the specifics, I had encountered some incredibly bad hurdles that morning. These ...

read more

The Client Feedback Zone: Managing the Client Approval Process

Deborah Budd
6/8/2021

You’ve created a concept for a client project that you and your team are really excited about. You build your pitch, with details on the research and supporting data ...

read more