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productivity

The Best Employee Incentive Is Purpose

Deborah Budd
2/21/2023

Using monetary incentives to motivate employee productivity or increase performance is a tried and true practice. The question is, how effective are monetary rewards?

Incentives in Ad Agencies

Agency principals ...

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Healthy Turnover Rate

What is a “Healthy” Employee Turnover Rate?

Second Wind
11/2/2022

With the unemployment rate at 3.7 percent, and the labor force participation rate at 62.9 percent, businesses are finding it challenging to recruit good employees. Competition for the ...

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Instead of Engagement, Focus on Trust, Purpose and Heart

Deborah Budd
7/14/2021

Engagement.It’s a word we throw around like it actually means something. Too often, we use it to describe how we like to imagine consumers interacting with our advertising ...

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Five Ways to Improve Agency Productivity

Beth James
6/4/2021

In terms of employee productivity, today’s rapidly evolving technologies are a two-edged sword. Faster, multi-functional mobile phones, tablets and pcs, continual software upgrades for everything from digital art to ...

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When Down Is Up

When Down Is Up: Making the Most of Downtime

Second Wind
1/5/2021

We heard an interesting fact from an agency principal not long ago. He said that his ad agency had been losing about $100,000 per year in billable hours through ...

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