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project management

Revenue Recognition

Vince Dong
2/8/2024

What’s all this fuss about revenue recognition with agencies?  Isn’t revenue recognized when we just bill the client???

What do accountants know about financial reporting for advertising and ...

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Scope Creep

Scope Creep: Setting Parameters Protects Agency Profits

Deborah Budd
8/25/2023

Smaller agencies often have a learning curve with regard to “corporate-speak,” particularly with regard to the lingo of procurement departments. A very important term to understand is “project scope.”

According ...

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The Dangers of AEs Acting as Estimators, Project Managers and Schedulers

The Dangers of AEs Acting as Estimators, Project Managers and Schedulers

Second Wind
3/28/2023

Second Wind has conducted account service training for ad agencies since we launched Second Wind Training in 1989. We have worked with many ad agencies directly, consulting to help them ...

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