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account executive skills

Strategic Agency or Vendor

Strategic Agency or Vendor: Which Sort Are You?

Deborah Budd
6/19/2019

Now and then, I see an agency question on the Second Wind Forums that gives me pause. For instance, one agency asked for help assembling ...

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How Much Teamwork is Too Much?

How Much Teamwork Is Too Much?

Deborah Budd
1/8/2019

Delivering excellent client service is a critical commitment for successful ad agencies and marketing firms. But we heard recently from an agency principal that his ...

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E-Danger

E-Danger: The Risks of Relying Solely on Email for Client Contact

Second Wind
10/1/2018

It’s an email world. Once upon a time, we wrote letters to clients, or held lengthy phone conversations, or sat in regular meetings to ...

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