The traditional notion of an account executive was that of someone ordered around by the client and disdained by the agency creative. Or, they were the ones living large on ...

There are some important issues that good account executives consider when doing their daily jobs. Following are some thoughts from a very savvy Second Wind member who teaches his AEs ...

One of the best things about the smaller ad agency business is the closeness of agency-client relationships. By that, we mean the level of intimacy, even friendship that often develops ...