Delivering excellent client service is a critical commitment for successful ad agencies and marketing firms. But we heard recently from an agency principal that his ...read more
I visited an agency earlier this year and was intrigued by a comment the owner had made.
“We don’t bother with client P&Ls ...read more
We have a question for all account supervisors, directors of account service and agency principals: Do you know what your account service people must do ...read more
Many of you are married or in long-term relationships. Think about the last big fight you had with your spouse. We’d bet even money ...read more
Be honest. If I ask you to quantify your relationship with your longest-held client account, which of the following would best describe your working relationship ...read more