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account management

Client Conflict: Gotta Serve Somebody

Second Wind
4/13/2022

Client conflict is a growing problem for agencies. Working more ...

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Are You a Change Agent, or an Object of Change?

Second Wind
3/21/2022

In an era when social media emphasizes the personal in ...

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The Perfect Client

Second Wind
11/9/2021

It has always been true that for an agency to ...

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Six Things All AEs Should Know

Second Wind
10/20/2021

There are some important issues that good account executives consider ...

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Clients from hell?

Clients from Hell? We Got ‘Em

Deborah Budd
9/9/2021

Do all industries include at least some “clients from hell ...

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Landing The Big One! What Every Smaller Ad Agency Needs to Know

Beth James
7/21/2021

Winning a really big account can either float a smaller ...

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Your Old Clients Are Your New Clients

Second Wind
6/29/2021

Funny how things go in the agency business... You work ...

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Stronger Client Relationships

Nine Tactics for Building Stronger Client-Ad Agency Relationships

Deborah Budd
3/11/2021

Over thirty years ago, our founder Tony Mikes started Second ...

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Is There An Ideal Mix Of Accounts In Your Agency

Second Wind
2/9/2021

It’s a good question: most agencies have an account ...

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The Dangers of AEs Acting as Estimators, Project Managers and Schedulers

The Dangers of AEs Acting as Estimators, Project Managers and Schedulers

Deborah Budd
8/27/2020

Second Wind has conducted account service training for ad agencies ...

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Client Management During the Coronavirus Crisis

Client Management During the Coronavirus Crisis

Deborah Budd
4/28/2020

The COVID-19 crisis will challenge us in ways we could ...

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In Agency We Trust

In Agency We Trust

Tony Mikes
4/7/2020

Many factors, external and internal, play a role in agency ...

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