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account management

The Extra Mile: Winning and Keeping Client Accounts

The Extra Mile: Winning and Keeping Client Accounts

Beth James
10/15/2019

It’s an old cliché, but still true: to win ...

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Account Managers' Pledge

Account Managers' Pledge

Tony Mikes
10/3/2019

We know an agency principal who has this poster on ...

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Help Clients Go In-House

Help Clients Go In-House

Second Wind
7/16/2019

As the trend of clients in-housing their marketing continues, it ...

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Creative In-House

Cost Is Driving More Companies to Pull Creative In-House

Deborah Budd
5/7/2019

Moving marketing to in-house departments is a growing trend in ...

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Put the Client at the Center

Put the Client at the Center

Second Wind
3/21/2019

Many agencies run afoul of clients by failing to put ...

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The Client Feedback Meeting

The Client Feedback Meeting

Tony Mikes
3/13/2019

Conducting regular client feedback meetings can help your agency maintain ...

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How Much Teamwork is Too Much?

How Much Teamwork Is Too Much?

Deborah Budd
1/8/2019

Delivering excellent client service is a critical commitment for successful ...

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Clients from hell?

Clients from Hell? We Got ‘Em

Deborah Budd
11/15/2018

Do all industries include at least some “clients from hell ...

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Client Profit & Losses

Are You Analyzing Client Profit and Losses (P&Ls)?

Vincent G. Dong
10/31/2018

I visited an agency earlier this year and was intrigued ...

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AEs Spread Too Thin

Are Your Account Executives Spread Too Thin?

Deborah Budd
10/24/2018

We have a question for all account supervisors, directors of ...

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Stronger Client Relationships

Nine Tactics for Building Stronger Client-Ad Agency Relationships

Deborah Budd
7/12/2018

Thirty years ago, our founder Tony Mikes started Second Wind ...

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Billing Standards and Practices

Why You Need an Agency Billing Standards and Practices Guide

Deborah Budd
6/7/2018

Many of you are married or in long-term relationships. Think ...

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Woo Your Clients Like New Business Prospects

Woo Your Clients Like New Business Prospects

Deborah Budd
4/12/2018

Be honest. If I ask you to quantify your relationship ...

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Ten Steps to Onboarding a New Client

Ten Steps to Onboarding a New Client

Tony Mikes
3/29/2018

One of the most important things an agency can do ...

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