business continuity

You Need a Successor

To Have a Succession Plan, You Need a Successor

Deborah Budd

Many an ad agency owner flies solo all through his or her career. This may be due to a number of factors, sheer passion for the work and the business ...

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How Brands (Should) Respond to Disasters

Deborah Budd

How businesses and brands communicate in crises ranging from terrorism to natural disasters can be mind-boggling. We’ve seen the poor results of branding around anniversaries of 9/11, or ...

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Business Continuity: Do You Have a Plan?

Second Wind

You never expect bad things to actually happen to you. It is always someone else who has a fire, flood, accident, or destructive computer virus. Let’s face it—even ...

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