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The Dangers of AEs Acting as Estimators, Project Managers and Schedulers

The Dangers of AEs Acting as Estimators, Project Managers and Schedulers

Second Wind
3/28/2023

Second Wind has conducted account service training for ad agencies since we launched Second Wind Training in 1989. We have worked with many ad agencies directly, consulting to help them ...

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Waking the Sleeping Client

Second Wind
3/14/2023

Why Clients “Go Quiet” and How to Reactivate Them

New clients are hard to find.  It is crucial to keep your current clients engaged and active. Here’s the scenario ...

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Give Your Clients an Annual Report Letter

Give Your Clients an Annual Report Letter

Second Wind
9/12/2022

We work in a tough business environment. Accountability, multiplying media, evolving technology and an increasingly global economy all drive client demand for more responsive, more efficient agencies. This tends to ...

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Stronger Client Relationships

Nine Tactics for Building Stronger Client-Ad Agency Relationships

Deborah Budd
3/11/2021

Over thirty years ago, our founder Tony Mikes started Second Wind with the goal of helping small ad agency owners gain valuable skills to help them succeed and grow their ...

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