The traditional notion of an account executive was that of someone ordered around by the client and disdained by the agency creative. Or, they were the ones living large on ...

Second Wind has conducted account service training for ad agencies since we launched Second Wind Training in 1989. We have worked with many ad agencies directly, consulting to help them ...

Why Clients “Go Quiet” and How to Reactivate Them

New clients are hard to find.  It is crucial to keep your current clients engaged and active. Here’s the scenario ...

We work in a tough business environment. Accountability, multiplying media, evolving technology and an increasingly global economy all drive client demand for more responsive, more efficient agencies. This tends to ...

Over thirty years ago, our founder Tony Mikes started Second Wind with the goal of helping small ad agency owners gain valuable skills to help them succeed and grow their ...