Second Wind has conducted account service training for ad agencies since we launched Second Wind Training in 1989. We have worked with many ad agencies directly, consulting to help them ...

Crunch time! You have been through the laborious process of recruiting, interviewing and selecting a new hire. Now you need to make that all-important offer. Many agency principals treat this ...

No matter how you attract, recruit, or stumble upon a potential new hire, the real trick is learning to know one when you see one. Here are some points to ...

Recruiting, interviewing and hiring is a big investment for your agency. Doesn’t it justify a good orientation process to ensure that each new hire succeeds? Even if (especially if ...

We’ve never been here before. Over the history of our country, whenever there has been an employment crisis, it’s been from the employer’s point of view. This ...

To properly value your workforce, you need strong insight into your employees. Understanding what a person knows; how quickly s/he can learn new information; how likely the person will ...

Countless articles discuss coaching and mentoring, work attitudes and differing expectations related to Millennials versus older workers. This aspect of the hiring process is often given short shrift in a ...

One of the best things about the smaller ad agency business is the closeness of agency-client relationships. By that, we mean the level of intimacy, even friendship that often develops ...

For most smaller advertising agencies and marketing firms, hiring is something you do as you a) need more people due to account wins or in-demand skills, or b) you have ...