No discussion of ad agency new business is complete without considering the value of a good referral. In fact, according to the most recent Second Wind Annual Agency Survey Report ...

With the third quarter already a month gone, we hope we’re in time to share a few reminders about closing out your year with a strong new business push ...

Claiming an area of focus has long been an advertising agency business strategy. For many agencies, areas of focus evolved naturally, with successful work for one industry client leading to ...

The word “holistic” gets tossed around a lot these days. It is one of those jargon words that marketing people throw into a new business pitch or presentation in an ...

It has always been true that for an agency to do good work and make a fair profit at doing it, the client has to be a “good” client. The ...

Can you look at your present client list and say with conviction that they are all loyal, tied fast to your agency and sure to stay with you far into ...

Funny how things go in the agency business... You work hard, build great relationships, create great work, and before you know it the client moves on to bigger and, they ...