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new business prospecting

What’s Your Core Competency? Simplify to Grow

Second Wind
4/11/2024


Claiming an area of focus has long been an advertising agency business strategy. For many agencies, areas of focus evolved naturally, with successful work for one industry client leading to ...

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“Total Immersion” New Business

Second Wind
3/5/2024


The word “holistic” gets tossed around a lot these days. It is one of those jargon words that marketing people throw into a new business pitch or presentation in an ...

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The Perfect Client

Second Wind
11/9/2023

It has always been true that for an agency to do good work and make a fair profit at doing it, the client has to be a “good” client. The ...

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Seven Steps for a Final Quarter New Business Push

Seven Steps for a Final Quarter New Business Push

Second Wind
10/23/2023

With the third quarter already a month gone, we hope we’re in time to share a few reminders about closing out your year with a strong new business push ...

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Finding Your Next Best Account Ever

Finding Your Next Best Account Ever

Deborah Budd
2/7/2023

Can you look at your present client list and say with conviction that they are all loyal, tied fast to your agency and sure to stay with you far into ...

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13 Steps to Convert Referrals to Clients

13 Steps to Convert Referrals to Clients

Second Wind
1/4/2023

No discussion of ad agency new business is complete without considering the value of a good referral. In fact, according to the most recent Second Wind Annual Agency Survey Report ...

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Your Old Clients Are Your New Clients

Second Wind
6/29/2021

Funny how things go in the agency business... You work hard, build great relationships, create great work, and before you know it the client moves on to bigger and, they ...

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