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Why Are Employees Failing to Perform?

Deborah Budd
2/28/2023

Managing people can be the most difficult part of owning a small agency. Most agency owners are not trained in human resources management, and far too few understand the legalities ...

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Finding Your Next Best Account Ever

Finding Your Next Best Account Ever

Deborah Budd
2/7/2023

Can you look at your present client list and say with conviction that they are all loyal, tied fast to your agency and sure to stay with you far into ...

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Test Your Presentations by Pretending to Be the Prospect

Deborah M. Budd
10/27/2021

Rehearsal makes you more confident. Confidence plays very well to a business audience. Yet too many ad agencies and marketing communications firms go into new business pitches with little or ...

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Benefits of Employee Testing

The Benefits of Employee Testing

Jeremy Mullen
8/31/2021

To properly value your workforce, you need strong insight into your employees. Understanding what a person knows; how quickly s/he can learn new information; how likely the person will ...

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Creative Chaos Theory

Creative Chaos Theory

Deborah Budd
3/11/2021

Scientists once believed that events or occurrences in nature were predictable or able to  be mathematically calculated and predicted. Then along came chaos theory, proposing that many events are, in ...

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Rethinking Brainstorming: Imagineering Ideas from Disney

LeeBeth Cranmer
1/25/2021

Around this time each year, we are gearing up to hold SAIL, our Small Agency Idea Lab, at the Walt Disney World® Resort in Florida. It's a great event ...

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Watch Yourself…Hard Times Are Just Around The Corner

Second Wind
2/15/2017

Many smaller agencies and design studios tend to forget hard times when clients are active and billings are flowing. However, most long-term advertising agency people (and other business people) never ...

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