logo

MOST RECENT

agency procedures

The Ethics of Design Skills Tests

The Ethics of Design Skills Tests

Deborah Budd
6/5/2019

Design skills tests can be a useful way to identify the best from among two or three possible design candidates. That said, pay attention to ...

read more
Benefits of Employee Testing

The Benefits of Employee Testing

Jeremy Mullen
11/8/2018

To properly value your workforce, you need strong insight into your employees. Understanding what a person knows; how quickly s/he can learn new information ...

read more
Adventures in Procedural Inertia

Yes, We Have No Bananas… Adventures in Procedural Inertia

Deborah Budd
7/25/2018

Business policies often seem carved in stone… and some of the most deeply carved policies have been around so long, no one actually remembers who ...

read more
Interns In House

Interns In-House!

Second Wind
7/12/2018

Interns can be valuable creative contributors and support personnel, as well as offering the opportunity for some word-of-mouth recruiting. So if you have a corner ...

read more
Evolving Agile

Evolving a More Agile Workflow

Deborah Budd
5/23/2018

We have written about “agility” in the agency sphere in the past. And with each new technological innovation, agility becomes ever more essential to daily ...

read more
Better Creative

Better Creative Is Yours for the Organizing

Tony Mikes
5/8/2018

Most articles that we write about organization relate to becoming more profitable. But, after recently discussing better creative during a Second Wind member’s executive ...

read more
Death of Paper Trail

Death of the Paper Trail (And Why System Must Replace It)

Deborah Budd
4/18/2018

There was a time not so many years ago when digital agency management systems (AMS) were poorly designed at best, leaving most smaller agencies to ...

read more

When We Won’t Need Traffic Managers

George Fuller
10/2/2013

In a world where jobs open on vocal command like the door to Ali Baba’s cave, and where accurate estimates appear magically from the ...

read more