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corporate social responsibility (CSR)

When (Or Whether) Brands Should Take a Political Stand

When (Or Whether) Brands Should Take a Political Stand

Deborah Budd
7/16/2019

When ad agencies and marketing firms work with clients on ...

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Faux Feminism

Faux Feminism Site Challenges Brands to Test Their Cause Commitment

Deborah Budd
3/21/2019

In the U.S., Women’s History month (March) coincides ...

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Gillette Marketing Gets Woke

Gillette Marketing Gets Woke, But Who Believes It?

Deborah Budd
1/30/2019

A shift in marketing strategy in the wake of the ...

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