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customer relationship management (CRM)

The IKEA Effect

The IKEA Effect: Do Companies Make Customers Do Too Much Work?

Deborah Budd
12/12/2019

In an era when marketing is everywhere, selling products and ...

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Disloyalty Programs

Disloyalty Programs: Trust Erosion Happens in Drips, Not Downpours

Deborah Budd
5/16/2018

The Customer has been in charge ever since the arrival ...

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