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reputation management

Johnson & Johnson

Johnson & Johnson Asbestos Scandal: Death of a Fabled Brand?

Deborah Budd
1/16/2019


It takes a lifetime to build a good reputation, but ...

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Brand Derailment

Brand Derailment: Papa John’s Founder Gets Too Real

Deborah Budd
8/14/2018

Brands today hold authenticity as a very important brand trait ...

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Cause Marketing Affects Brand Purchase

Deborah Budd
9/12/2016

In the 21st century, it is not at all unusual ...

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